Business screen magazine (1946)

'CINDY" FILM COMPETITION DATE EXTENDED I he Ittcltth ciinsetutivc >car. one of .ilion's original non-lhcatrical film editions, the "Cindy" Awards of Ihe nialion Film Producers of America lin caliint: for member and nonher entries. The "Cindy" slatuetle is ig Ihe most sought-after and resected symbols of professional achievelenl among filmmakers, communicators nd information specialists. Last year. ie categories were expanded and divided llo groups so that entrants would be ompeting with othen> on the same oranlzational level. Recognizing the tremendous advances lat electronic* have made in the indus■y. the category "Videotape for Informaon ' is being repeated. Arrangements ave been made to accept all sizes of tape, black and white, or color, for judging. ••Ml subjects are acceptable if they pertain to the communication, sales and/ or information fields. In order to give more time for late entries, the "Cindy" competition chairman. Hal Reavely. has set a new closing date. The competition is now open and in no case will entries be accepted later than August 15. 1971. First and second place winners will be presented with their gold or silver "Cindy" at Ihe IKPA National Conference and AVCOM Trade Show. October 14-17. 1971. at the Town and Country Convention Center. San Diego. Calif. Rules and regulations and official entry forms may be obtained by writing to IFPA National Office. P.O. Box 1470. Hollywood, Calif. 90028. )on Adams. continued lie in-plant department at my for,ier employer, McDonnell Douglas, has ,iccessfully carried the concept of salesiianship a step further. They are prolucing films for many of the firm's irline customers. In addition, they realed that many of the films they were naking. most specifically travelogues, |ireign language productions, and techniil presentations, had educational value, n they prepared a catalog describing le films and offering them for sale to locators. I One man was assigned to research the rket and how to sell it. An early lesDn he learned was that there is an nerging demand for small-format films h education. As a result, even though tost of the films in the Douglas libarary ere produced in 16mm formal, the (italog offers a choice of 16mm or liper 8 release prints. It also became obvious to the Douglas i-pl.int department that many of its rospective customers didn't own approirialc equipment to show films. As a !-sull. the department became a Kodak dealer, which entitles it to sell our idiovisual equipment for a profit. Thus, .ic catalog offers media packages that Scliide 16mm films and a Kodak Pagant sound projector, or a number of iper 8 presentations with a Kodak In.aniatic MIOOA sound projector. < Because of such salesmanship, the I'ouglas film department, which started I'ith two employees 20 years ago. today jas .^0 full-time staffers. Not only does iiis give the company a broad communifitions capability, but it also is a profitfeaking enterprise. HThe lesson is simple: Today, no inlanl photographic department should |:ttle for complacency. While yours bajeally may be a service organization, it also up to you to sell what you can I) best for your company. Across Our Desk BY CHUCK MAC CRONE n PA Edilorial V.P. ITEM: Because of its humble beginnings many years ago as Industry Film Producers Association, IFPA still has a large contingent of its membership involved with in-plant film units. As if you didn't already know it the United States Ciovernment recently made it official . . . "the U.S. experienced a recession in 1970 — but a mild one . . ," Others like to call it a slowing down of the economy. What ever it is called it means hard times for some. The result has been that many film makers are looking for work, and IFPA'ers are among them. It is only right that everything be done that can be to help locate jobs for these people — our people. This column is available for that use. Unfortunately space can't be opened up to everyone, else the IFPA Journal would be the size of Business Screen itself. So IFPA members only — including our new members, if you are looking for a job, please send me a short (50 words or less) resume. Include with it your name, address, phone number and if \ou will relocate. Your resume will be printed only once unless you re-submit it each month. The material should reach /»ii no later than Ihe 23rd of the month. ITS YOUR MOVE. ITEM: Ray F.ngel, former L.A. Chapter treasurer, has formed "PRODUCTION ■ASSISTANCE". Engel and his associates offer 16mni cinemalograph\ and editing, still photography and custom photo finishing. Location is 11627 Oxnard, North Hollywood, Ca. 213-769-2200. ITEM: Computer Image Corporation, an IFPA sustainer, has filed a Registration Statement with the Securities and Exchange Commission covering a proposed public offering of 150,000 shares of its common stock. The net proceeds of the offering will be used principally to manufacture a computer animation device now in prototype stage of de\elopment. National Scene \\\ BOB.MO.M.VGLK Ih'PA National President loday, challenge to the professional society is its ability to respond to the needs of its membership. The resp»)nsibilities are many. What are these needs and services that can be provided by a vibrant, living, and dynamic organization'.' A few are — provide a forum for the expression and exchange of ideas of the professional communicator — a focal point and market place for jobs and skills needed, and a dignified professional resource availability pool — a source for solutions of production or application problems — and a champion for recognition, not only from peers and associates, hut also from management and the executive body, realization that through communication, savings and efficiency can make the difference between success and failure of projects, and even entire divisions. When 1 say communication, I don't refer just to public relations or industrial relations. I mean communicating with production control, material handling, manpower distribution and utilization. How many filmmakers today can make truly accurate estimates of costs and schedules? Do you know exactly where you are financially and completion-wise at every stage in a production? Can you adjust without loss of quality, or must you always add costs with either time delays, added refinements or unscheduled changes in direction or tack? How efficient are you with your personal time? your production time? your leisure time? How efficient should a professional volunteer-operated society be? Flying over Missouri. Oklahoma, Texas and New Mexico farmlands, 1 noted that only 25 percent of the cultivated land areas were green and in production. The balance was either freshly plowed, recently harvested, or lying fallow. Can such a society be any more functional, productive or active at any one lime than this great land of ours? It is said that we as individuals use only six to ten percent of our brain power and that we listen to only 25 percent of what is said to us! IFPA's list of .services and activities constantly change and surge, but it needs your help frequently and repealedU to continue to benefit its members. I'm writing these thoughts to you from Zion National Park. Surrounded by these magnificent and timeless sentinals one becomes aware of the brief moment in time which we spend our life on this earth, and what a short lime we have to make a contribution to our fellow man. We can make a belter world with belter understanding and more honest films — a challenge well worth accepting. The 1 2 III Annual Conference of ihe Inltnnialion lilni Producers of America ir/7/ he held in Sun Diexo. California: Ocloher l.i-16. /V7/. luly/August, 1971 51