Business screen magazine (1946)

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Simple Smooth Silent The J-4 "Joy Stick" Zoom Control You'll find no jerks, bumps, or noise in the J-4 "Joy Stick"! The most critical professionals in Hollywood have tested, and accepted it as the standard in zoom controls. High reliability combined with easy, uncomplicated operation sets it apart and ahead of anything available. Smooth.^ A true servo feedback system, provides constant speed through full zoom over a wide speed range (1' 2 sec-4' 2 min). Exclusive Joy Stick control gives gradual start/stop to and from preset maximum. ^ ^"mt-. Simple.' Complete control under your thumb . . . You set the rate i and your thumb does the rest! The fully self-contained, compact control box, has a built-in rechargeable battery. You get what you want, when you want it, the way you want it — simply, smoothly, silently! Brackets and gears are available to fit all zoom lenses and all IdniiH and i5uini cameras. I il l)i (iiulio Says: /oimi (Diurols have always btin ,i puin-in-th(.'-ncck! It's altnoM impossible to design one that satisfies everybody. We know we've gone through four lomplete redesigns over the past three years in perfecting the Model J-4. Its success is atiestnl to in its use by llollyw(M>d's professional cineniatographers to the virtual exclusion of all other types. hut the real surprise is that a zoom control as sophisticated .is the J-'i "Joy Slick" has been accepted by 16mm cjmerjmtii as well! Technology in lb* ttrvict of ertstivity. CINEMA PRODUCTS 2044 Cotner Avenue, Los Angeles Calif. 90025 TELEX: 691. V*9 TELEPHONE: (21.^)478.0711 14 BUSINESS SCRE