Business screen magazine (1946)

Personally, I think that lAVA's itngth has been its relatively small li and character of its membership. /i members are, in effect, in the ae boat.' We all represent indus 1 or commercial businesses. We are involved in some form or another ludio-visual communications. It is y to share in the knowledge and ■fessional skills of other members ause all members know each other inally." Ml is married and has four chil -two girls, ages 1 3 and 3, and ) boys, ages 12 and II. He has n devoted to athletics all his life, 1 is now President of the Washing I Baseball League, which is a pro >m that provides baseball for 1200 !,'S in his town. He also coaches a .ketball team of 1 1 and 1 2 year old I-s. jerry Hall is sometimes asked what If; in the future of audio-visual tech '. . "In business communications," lieves. "there will be more and r re use of the new microwave sys 1 s being proposed and in some ilready installed. Microwave of I ow cost transmission. In addii I 1. practical two-way audio and veo will be achieved by the use of 1|S system. It will be an ideal method P having sales meetings, business jiferences. dealer orientations, etc. .'In other words, instead of bringing I the people to the source, bring the lice to the people. The savings in vel alone should justify the rather )histicated production and playback iipment that is required in this type system. 'Film will still be with us in the tt decade. Low cost cartridge caste systems with magnetic sound are w on the market and will be imjved. For small group meetings, inridualized study, and points of sale !, they offer many advantages. |"16mm motion pictures and 35mm nes are still the universal media. I tlieve they will continue to be in the jxt ten years. 1 also belie\c that their je will increase, but not at the same (:e as the total increase in the use ^audio-visual devices. ; "When I look at the AV man today, )Iall says, "I think that his current (d future status has never been bet'■. The needs for this expertise can .ow and grow. We are living in a itie of dramatic change — change in p world we live in, change in our j/n company's methods of doing busi,ss, and change in communication jsthodology and technology. The AV [an who meets the challenge of these (■anges will be in a position to greatly nefit not only his own company, it our whole society." Q Camera Mart If you're thinking Eclair... think Camera Mart. Eclair NPR-16 5 second magazine change /Blimp-free silent running/24 fps Crystal-Sync motor/ Automatic clapper system/ Built in sync-pulse generator/ Registration-pin movement / Rotating finder and eyepiece /Extra viewing area in finder/Spool or core loads to 400 ft. /Adaptable component parts /Comfortable shoulder-resting/ Low and unobstrusive profile /Two Lens Turret. NEW ECLAIR ACL-16mm Camera Half the size and half the weight /Weighs 8V2 Ibs./Less than a foot long/Completely silent/Handheld/Clip-on magazine changes in less than five seconds /Crystal-control motor/Sync sound with no connection whatever between camera and tape recorder/ Universal lens mount/Bright, precise reflex viewing/ Viewfinder rotates 360°. Eclair cameras are available for rental,;sales and long term leasing. Write for descriptive literature. ^ ! THK CAMERA MART ,v 45B W. 55th ST., NEW YORK. N. Y. 10019 • (212) 757-6977 RENTALS SALES SERVICE |arch/April, 1972 17