Business screen magazine (1946)

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The new Norelco soundslidemoviefilmstrip machine. it>jti t')X h\.-'> PIP combines all major audio-visual techniques in one sell-contained unit. PIP is as easy to load and use as a cassette tape recorder. PIP brings remarkable economies. As a slide/filmstrip presentation, one fool of PIP Super 8 film contains 72 individual visual frames. And one foot of film can be duplicated for under 10c a foot. Ttiat's 72 visuals for under 10c! PIP can take an ordinary slide or filmstrip presentation and add the dramatic impact of motion sequences to it . . . without making it costly or complex. PIP will save some 80% to 90% of the film footage normally used in motion picture films. PIP does not have to run at a fixed rate of speed for titles or at a high rate of speed for motion. For example, with regular sound movies, it takes 120 film frames to show a still picture on the screen for just 5 seconds. With PIP, only 1 frame is needed . • and the sound doesn't stop. for PIP for Short) PIP can be used by individual or small groups of students without the necessity of setting up a screen and projector, threading the film, etc. A student can stop it. advance it one frame at a time, or fast forward and rewind it . . . with pushbutton simplicity. PIP cassettes weigh just a few ounces and are easy to mail, handle and process. PIP does not involve the complexities of videotape equipment such as sophisticated electronics, conflicting TV stand ifii ards and high costs of production a duplication. PIP is flexible. It can change sou tracks in 2'/2 seconds to suit diffei audience Interests or different languai by slipping in another sound ca PIP lends itself to all kinds of creat^-^jj film techniques familiar to film make Animation, slowdowns, speed-ups ons. freeze-frames, frame changing music . . . and lots of other ways of a( mg interest and clarity to films . . . can done simply and economically. Now that you know a little about wl^wi PIP does . . . what wed really like to you is what PIP can do for you. If ) use sound — slides — movies — filmstr for teaching, training, demonstrating selling . . . just write; North Amerlc Philips Corporation, Norelco TraIni and Education Systems Division. 35 / belt Avenue, f^orristown, N. J. 079( Depl. N-1. /\/ore/cd PIP ^-.•■' n f= U.: c 52{] m BUSINESS SCRC^li;; 1