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A Custom-Made
Prompting System
Honeywell's top executives deliver their lines like skilled actors in tight-deadline lip-sync film
The projection of the script is visible to the speai^er on the two screens even when he is facing a battery of large Colortran lights.
To the right of the model in this mid-filming shot at Honeywell, Inc., is a 35mm slide projector, soundproofed with a foam-padded blimp, and focused on two Kodak Ektalite projection screens.
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or 25.000 workers around 1 globe at Cieneral Elcctric's co putcr-producing facilities, i news that their division had be acquired hy Honeywell, Inc., cam an intensely personal reaction. Tl now had a new employer, and it v one they didn't know much abo Whai kind of company is Honcywt What would be the new organizatic What products do they make bcsii Ccomputcrs?
These questions and many m< were answered immediately. About I same time that the press asscK'iati teletypes were transmitting the m sage to the general public, the GE p sonnel were being seated in l'> motii picture theaters around the world.
Color flashed on the screen, and music on the sound track came Then James H. Binger was she standing in front of the compa Minneapolis headquarters.
■ Tm Jim Binger. Honeywell's ch; man of the board," he began, "an want to welcome the 25,000 GE wo ers to our more than 100,000 ployees . . ."
He then provided a capsule histi of the company and listed some of major manufacturing lines, illustral with film clips showing roc launches, computer centers and ot! Honeywell-made products in ope tion.
Opening the door between his off and that of Stephen F. Keating. Hoa well's president. Binger introduc Keating as "Steve."
". . . We operate on a first-name 1 sis." Keating explained. "We dep« more on people than procedure
Before the 16'. i -minute film \ run its course, the viewers had a been introduced to Edson W. (I Spencer and Clarence (Clancyl Sp; gle. executive vice presidents.
Binger concluded the filmed pre* tation by saying; "Again, welcome Honeywell. We're looking fo^^ard working with you." And the sut voice stress in the last sentence was the penultimate word "with."
I'hroughoul the motion picture, lop executives addressed thcmscl directly to the viewers by look straight into the camera. This eye-' eye contact was m.iinlained for virti ly all of the footage that was done lip sync — about 95 percent of the fi The effect was a combination of sp« taneiiy and sincerity.
Yet the entire film was produi wiihiiut ,1 rehearsal. The li\e men I all seen, and had a chance to stu the script in advance, but the\ did have to memorize it. In addition, entire production schedule — from first plotting of camera angles to final distribution of release print
BUSINESS SCREI
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