Business screen magazine (1946)

BOB SEYMOUR Editor and Publisher EZRA PINCUS Publishing Director O. H. COELLN Founder & Consultant STANFORD SOBEL Contributing Editor HUBERT WILKE Contributing Editor GEORGE WATT Production Director (New York) MAGGIE KANE Production Manager (Duluth) ELEANOR GREENE Circulation Fulfillment LOIS SANDERS Promotion Director OFFICES East: Bob Seymour 757 Third Ave. New York, N.Y. 10017 Ph. (212) 572-4853 Los Angeles: Jerry Starkman J. J. H. &S. Inc. 1901 West Eighth St. Los Angeles, Calif. 90057 Ph. (213) 483 8530 San Francisco: John Metz J. J. H. &S., Inc. 57 Post St. San Francisco, Calif. 94104 Ph. (415)392-6794 HARCOURT BRACE JOVANOVICH PUBLICATIONS James Milholland, Jr. Chjirman Robert Edgcll President Larm Fladmark Senior Vice President Richard Moeller Treasurer John G. Raynoldi Vice President Tom Greney Vice President Exra Pincu* Vice President Bruce 8. Howat Vice President Jam** Oherna Vice President Production Cover design by David Welit Buslpess Screen THE VISUAL COMMUNICATIONS MAGAZINE NOVEMBER DECEMBER 1972 • VOLUME 33 • NUMBER 6 features The Changing Face of Public Relations by Romney Wheeler There's No Sense Putting People to Sleep by Gene Starbecker Insurance Recruits Given Individualized Training The Care and Feeding of Writers by Frank Kerr Training Trainers in Making Media Decisions byPaulH.Chaddock Slide Film on O.S.H.A. Unsnarls Law's Complexity 1972 Production Review Data A-V Programs in the U.S. Government Associations and Organizations Distributors of Sponsored Films Guide to Specializing Script Writers Index and Producer Listings departments EDITORIAL THE AUDIO VISUAL CALENDAR — upcoming events NEWSREEL — current trends and activities CAMERA EYE — by Ott Coelln PICTURE PARADE — ttim reviews and previews PARADOX — by Stanford Sobe) FOCUS ON COMMUNITRONICS — by Hubert Wi/ke A-V MAN NEW PRODUCTS REVIEW — new equipment ar)d services THE SCREEN EXECUTIVE — personnel notes THE NATIONAL DIRECTORY OF AUDIOVISUAL DEALERS REFERENCE SHELF — helpful books ,>ncl literdtuie INDEX TO ADVERTISERS IN THIS ISSUE ED A HARCOURT BRACE JOVANOVICH PUBLICATION 4( 5( 5 5^ 5( 10( 3( 4 5J 6 6 1 1 1 1 2 2 2 10 10 10 11 11 BUSINESS SCREEN Is published bimonthly by Harcourt Brace Jovanovich Publicitiom Corporate otficet: 757 Third Avenue, New YorK, New York 10017 Advertising and Eiinorii oflicei: 757 Third Avenue, New York. New York 10017. Accounting. Ad Production and C'culi lion offices: 1 East First Street, Duluth, Minnesota 55802. Subscription rates: one yc.ir. $( two years. $10: three years, tl3 In the United States and Canada. Other countries: tI2 pt year. Single copies: SI .00 In the United State* and Canada: all other countries: $2.0(1 Controlled circulation postage paid at Duluth. Minnesota 55802. Copyright'i. 1972 by Harcourt Brace Jovanovich. Inc. AM rights reserved. No part of this : tion may bo reprocfuced or transmitted in any form or by any means, electronic or mn : including photocopy, recording, or any information storage and retrieval system, without p, m;u sion in writing from the publisher or editor. POSTMASTER: Send Form 3579 to BUSINESS SCREEN. P.O. Box 6009. Duluth, Minnesota 55806. BUSINESS SCREEI