Business screen magazine (1946)

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the camera eye BY OTT COELLN Eight ''Best of U.S." Industrial Films to Compete at Amsterdam Just cii;hl business-sponsored motion pictures will compete for the United States at the 1 3th International Industrial Film I-esti\al when that world showcase is held at Amsterdam. Holland No\ ember :0-24th. The eight U.S. entries were selected on behalf of the National Association of Manufacturers by a special committee of the Council on International Nonthealrical Events. Five other selections made b\ the committee were withdrawn when their sponsors tailed to come up with the Festi\ars steep entr\ fee of SI 41. 08 plus the usual CINE handling charge of S.'^.S. Each principal country participating at Amsterdam was allowed to enter a maximum of 15 films in all of the Fesli\ars s;vcn categories. According to Anita S. Price. CINH managing director, the U.S. will slill compete in six categories, with ni> entries for Category D which includes films about specific industrial subjects, products or materials, intended primarily for specialist audiences. De scriptions of the eight "best of U.S." industrial subjects competing at Amsterdam are listed according to catcgors : ( atcgory A: Films about intliisiriiil qiiesiions (economic, social, technical or scientific) of general interest and intended for showing primarily to the uenend piihlic. The CrvM .Sea Farm (25 min., color, Uiimn ) . Farming the sea is rising as industry shows what is being done to develop mariculturc techniques. Sponsor: Motorola Systems, Inc. Released August, 1971. Category B: Films about special industrial realizations, products or materials, intended for showinf; primiirily to the general public. Ohio Wi min., color, 16mni). The slate's (iovcrnor J. J. Ciilligan talks of Ohio and Ohioans, their remarkable accomplishments and the promise of the future. .Spoasor: Ohio Bell Telephone Co. Re 12 leased June, 1971. Category C: Films aiming less at information than do the films in C'<iief;ories A & B but which have the purpose of contributing; to the prestii;e of the industry concerned or a firm, intended primarily for the i;eneral public. liondu Hawk: Chapter One (13 min.. color. 1 6mm I. Sequences follow the Honda Hawk (a super-streamlined land-speed record motorcycle) from its design inception through construction to its record-breaking 289.9 mph run on the Bonne\ille Salt Flats in Utah. Sponsor: Honda (through Grey Advertising, Inc., I. OS Angeles). Released January. 1972. Category E: Films on scientific principles and research with industrial application and intended primarily for special audiences (includini; educational establishments). The Changins Cowboy (29 min., color, l(imm). Shows the superority of the Hereford breed of beef cattle, how it has changed and how the breed has changed the cowboy from a range rider working herds of scrawn\ longhorns to that of a businessman who keeps accurate breeding records. .Spon.sor: American Hereford Assn.. (through Fred A. Niles Communications Center, Inc.). Released: December, 1971. Category F: Films u.sed for manat'cmeni and manpower trainini; (for example, nuinasiement methods, measures for increasint; productivity, etc.) intended rather for an industrial audience than for the i;eneral public. Gin in January (10 min., color. Idmm). How lo increase liquor sales m January, traditionally a slow period'.' Seagram's proposal: to promote the sale of ""Gin in Januar>" and thereby level the company's production curve and promote employment. .Spon.sor: Seagram's (through Turtle Bay Communications. Inc.) Released January, 1971. Category G: Films on accident prevention, occupational diseases, health, re-education and measures of social secitrity. intended for an industrial audience, rather than lor the i;eneral public. Bomb Threat: Plan, Don't Panic (.14:27 min., color, I6mm). The films shows effective handling of the threat call, planning and bomb search followthrough with rank and-file employees in action, rather than management, thus gaining their interest and cooperation. Part of a complete bomb threat security program. Spoasor: William Brose Products. Released September. 1971. Motorcycle Driving Tactics (15 min., color. 1 6mm I . Pointers for motorcyclists, involving excesses of speed, limitations of the machines, eoa spicuousness of the autoist. etc.. using test footage from UCLA Traffic Safety Institute. Spon.sor: Charles Cahill & Assoc Released: January. 1972. Comments on Festival Competition NoI.ibl\ .[hsent Irom the IS. ea tiies in 1972 are any 35mm prints and in past years this has weighed heavily against entrants limited to 16mm due primarily to European's traditional use of excellent theatre-type projection and larger halls for the 35min films submitted. Still, the U.S. has done well enou^ at these events, capturing a Grand Prix and a First Prize last year wh the Festival was held in Barcelona and that winner was a 16mm print subject The Festival at Amsterdam, coni' ing as it does immediately preceding the traditional Thanksgiving Day holiday in the U.S.. is not likely to aiiraa a sizeable L'.S. delegation in 1972 Add to that limiting factor the latt' November dates (November 2(1-24) when Amsterdam's canals are begin ning to take on an icy sheen, we pr* diet that the holiday, the weather present corporate economics and thi limited total U.S. entries will limi pariicip.ition more than usual. Hut the International Industril Film Festivals remain the premie: events of their kind on the work scene: Europe's gracious hospit,ilit^ lo its overseas anil neighlxiring stall BUSINESS SCREE^