Business screen magazine (1946)

(. a Slight Delay (each 28 min. color) Ins sponsor shows community leaders nuv to understand the spiraling waste lisposal problem and what can be lone about it, gives useful facts about ir pollution (and what's being done hoiit it), and explores America's r.i asportation problems. Still better, nsicad of sitting on those films in \iiria or other branch offices, Cater • ir employs a national film distrib; (Modern TPS) to serve all 50 t.acs and their potential users from djacent film libraries. E.xxon is in there, going beyond its xccllent but short-length TV spots, vith The Challenge of Santa Barbara 28'/2 min. color). Instead of handvringing over the controversary of hat famed oil spill, Exxon gives us 'etails of plans for developing these lil leases with safety and meeting one nore part of the nation's energy crisis. The Sierra Club has been a leading pokesmen-group fighting for what it telieves to be the citizen's concern vith invasion of environmental reources. The impact of energy demand m environment is the subject of the riub's 16 min. film. Oil! Spoil! Paterns in Pollution. So both sides of this (ucstion are available, the latter film ia the Association-Sterling Films' disribution outlets. Industry adds another "answer" to hose who want more steel but are oncerned about steel plant pollution. Jethlehem Steel's 16 min. color title, ■lake Steel . . . But Keep it Clean hows us how modern steelmaking nethods reduce air, water and thermal •Dilution. Proper nutrition guidance begins, at east, among teen-agers. Fhe 4-H Exension Service, U. S. Department of Agriculture typifies the kind of sub2Ct matter we could be getting from nany sources in a 28'/2 -minute color ilm titled The Flim Flam Man. It hows viewers that "fad" diets are no ubstitutes for a balanced diet: the our food groups and key nutrients are lescribed. And give a salute to the National Jairy Council for seven titles ranging n length from 12 to 22 minutes, for ige groups from primary grade level. ^ood for Life. Food for a Hungry Vorld and Food, the Color of Life among the titles, all available rom Association-Sterling Films' liiraries. The Consumer & the Audience Although it is obvious that there Je all too few titles to serve the many il^ganized audiences available to spon irs, whether business, foundations or rade groups, the record of distributors » exceptionally bright. Take the greatest concentration of •rofessional doubters in this country. Glass bricks made from bottle glass, developed by Glass Container Manufacturers Institute with U.S. Bureau of Mines. Scene from GCMI film "Cycles". Old glass bottles await recycling into molten glass for new containers in Glass Container Manufacturers film "Cycles". Caterpillar Tractor film, "The Trouble with Trash" demonstrates spiraling waste disposal problems and what can be done about it. for one example. Today's college students can he reached via screen fare. Modern TPS is doing the job through a very thorough job of research/ preparation involving (to date) 4,000 motion picture theatres in college towns and cities. A special program of promotion, including both mail and personal contact, has laid the groundwork for sponsored short subjects to bj shown in this pinpointed area. A word of warning is in order: don't kid around with these young people. Such short subjects have to be very well done, hold interest, deliver facts with no weaseling around. Ever hear the catcalls when a college audience gets "on" a lecturer or a film they don't like? This is strictly for professional film makers or amateurs so rank they enlist pity and avoid scorn. We've said it earlier but repeat: the most influential of your town's women meet in clubs, civic organizations, etc. The town's male leadership will be there at Kiwanis. Lions, Optimists' luncheons, or Chamber of Commerce meetings. The man who cares about his union (and dues) .-ttends his meeting hall affairs. And. they're out there in churches, eomnninity forums, town halls, the fire station and other places where the Americans who count meet and talk about the issues and try to find the answers. Wisely selfish? Of course, dividends and interest, wages and taxes are paid only by profit-minded companies. But profits and social concerns are a common equation for survival of the free enterprise system. So: if you're selling energy, pollution plants, good nutrition or just plain good health and safety, time has come and the clarion sounded loud and clear to "speak up" with all the facts, made vivid and clear (as only a 10 or 20 or 30 minute film really can). They're not unaware of this in lands abroad. Shell International, among other sponsors abroad, has been matched up by Esso with films on environmental control, pollution answers. None of this suggests "hard sell" but quite the opposite in content and general approach via the screen. A shining example could be the 20minute Eastman Kodak-sponsored title All the Difference, which points up land resources and other elements of our environment by comparing their good use to the bad. And it does the job with humor, fine prose and folk music. And the Federal Water Quality Administration's film. The Gifts, is an audience-winner as its describes water pollution problems facing America. The orginial music by Skitch Henderson and narration by TV star Lome Greene _ should tell you something about the "touches" needed to help deliver an obviously informative message. They're out there, waiting for you to speak up. Audiences: in airport terminal theatres: in a relaxed mood as they wait for the feature attraction in a plush local theater: in their regular meeting places, in the classrooms and lecture halls throughout America. So. what are you waiting for? D May/June, 1973— BUSINESS SCREEN ' 31