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Page Four
'The Digest of the Motion Picture Industry"
CAMERA!
Motion Pictures Will Produce Art
Only by Becoming Creative
Art is essentially creative.
Masterpieces of painting, sculpture, music, and drama have all been original in their interpretations of life.
And they have been the work of creators who were thoroughly conversant with the potentialities and limitations of their chosen medium of expression.
Think of the loss to the world had Michelangelo, Rubens, de Vinci or other Masters wasted their gifted brushes and creative genius by revising on canvas the work of great sculptors!
Shakespeare's immortal plays would* never have been written had he bent his talent to adapting great fiction to the service of the stage.
Yet What of the Photoplay?
Are there to be masterpieces of photodrama? Is this universal medium for the interpretation of life to rise to the heights attained by the Arts?
It has such possibilities, although its progress toward this highest goal seems slow at times.
May not the reason be that eighty per cent of all the motion pictures being produced today are revised short stories, novels or stage plays?
This material often makes good pictures to be sure. The work of adaptation has frequently been ably done.
But never without original stories, produced by trained creators of photodrama, will this medium win to the highest artistic standards.
There is a Source of Original Stories
During the past few years a source of original screen stories has been gradually developing under the guidance of the Palmer Photoplay Corporation.
This organization has not only discovered and developed photoplay writing talent, but has also become the largest single clearing house for original scenarios.
We have available every type of story for every kind of picture which is worthy of your consideration.
They are original stories written with a fresh interest furnished by new viewpoints which their authors bring to the work.
They are finer stories written solely for the screen^ — not material written for other mediums of expression.
They offer to producers, directors and stars new opportunities to produce pictures which have a strong, popular appeal in addition to unusual artistic worth.
Let Us Discuss This Service With You
Many of the largest producers are winning repeated successes with pictures produced from original stories provided by the Palmer Photoplay Corporation.
Our representatives will gladly tell you of the Palmer successes and discuss with you the merits of original stories which are now available.
Palmer Photoplay Corporation
PALMER BUILDING HOLLYWOOD, CALIFORNIA