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Page Four
'The Digest of the Motion Picture Industry"
CAMERA
"It takes two seconds to shoot off a skyrocket-— and two months, at least, to build a skyscraper. We mention it because that goes for business too— J. M. Bundscho
The Mark of GOOD Publicity
Th is is the competitive era in motion pictures. The age-old law of the survival of the fittest carries on as relentlessly as in days gone by. From time to time we see a few, who have been acclaimed as artists of extraordinary merit and the ushers of a new order of things in the industry, rise to a momentary triumph and as quickly fade away into oblivion or mediocrity. They are the skyrockets of the profession; they have not built a strong foundation for the structure that is their career. They last but two seconds.
Others, unfavored and unknown, through sheer hard work and the magnetic quality of their art, slowly climb to the heights and find their niche. They make skyscrapers of their career, reaching to the height of worth-while achievement. They build a firm foundation for that structure. They learn through experience, their ability is gained through intensive and conscientious training. They last two months, then two years . . . .they last, that's the thing.
Far-visioned people of the industry realize that one of the biggest factors in film success is ADEQUATE PUBLICITY . . . . GOOD PUBLICITY. Through the medium of this worth-while publicity they are enlisting in their aid the tremendous and far-flung power of the press. They are making themselves known. Publicity is the cornerstone of the foundation of any real screen success. I want a few people who believe in themselves, to discuss this publicity phase with me. I believe 1 can be of genuine service. I am now representing several prominent actors and actresses and I will unhesitatingly refer you to them that you may ask them if publicity, GOOD publicity, pays. You will see above and below the mark of GOOD publicity. It is known to progressive editors throughout the world.
Fred W. Fox
Motion Picture News and Advertising Service
6318 Hollywood Blvd. Hollywood, California
The following compose the mechanical staff :
WALTER FREDERICK SEELY Photoorafihv
C. H. DILLINGER Commercial Art
J. M. BUNDSCHO, Chicago Tvt>oarai>hv Fine Printing Commercial Art