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ESTABLISHED 1918
A Film Magazine and a Film Newspaper in One
6318 Hollywood Boulevard Hollywood : California
Vol. VI.
SATURDAY, OCTOBER 13, 1922
No. 26
BUILT ON ROCK
BY DONALD H CLARKE
Passengers who craned their necks from the top of a Fifth Avenue bus in New York the other day saw a not unusual sight. A gang of men were delving beneath the asphalt. They were down about six feet, and they weren't using spades ; they were blasting through the solid rock.
Persons are inclined to forget that New York is built on rock. New York's greatness does not rest upon this solid foundation. But it is comforting to those who live in that city, and who take the time to think about it when other places are being tossed about by earthquakes and demonstrations of nature like that, that their abiding place is so firmly planted.
A good foundation is the best starting platform for anything known to man — man himself, man's career, man's cities, man's accomplishments. Business, to be successful, and to attract investors, must be solidly held in solid rock
The motion picture industry, still a toddler among the enterprises of the world, is settled already on the rock of support. When every one that lives wants salt, for instance, there is no doubt at all that there always will be a demand for salt.
It is a comfort for motion picture goers — if they stop to think of it — that there is such a universal demand, and need, for motion pictures, that they will go on forever.
But, just as New York's greatness does not depend upon its rock foundation, so the real greatness of motion pictures does not rest upon the unlimited demand for them. There is a certain comfort, but comfort isn't everything. If it were, probably, the larvae of the locust during its seventeen year meditation underground, would be the most successful being in the world.
The great thing about motion pictures really, is that, given their rock foundation of demand, they have been, and are being inspired, by the greatest and most forward looking geniuses of the world in every line of endeavor.
The great inventors, the great writers and actors, the great financiers — all are engaged in upbuilding this great form of world instruction and amusement. It is a tremendous enterprise, demanding great ability, large capital, and unceasing endeavor.
There is no doubt that motion pictures are built on a rock, so far as the demand for them is concerned. There is no more doubt that they are unusually blesssed by the genius and untiring industry that is being applied to make them expand and grow more wonderful every year — like flowers in the sun.
Telephone
439-869
;. W. (DOC) LAWSON Publisher and Manager.
JOHN CORNYN
Advertising Manager.
GENE WOOLWAY Studio Representative.
FRED W. FOX Advertising Copy.
PAULINE THOMPSON Pulse Editor
Address All Communications to CAMERA !
SUBSCRIPTION RATES
$3.50 per year in Los Angeles County. $4.00 per year in Outside Zone. $4.50 to Canada. $5.00 to Foreign Points.
H. H. CONGER COMPANY Nat'l Adv. Rep. New York Chicago San Francisco
Advertising Rates Upon Application.
Issued on Saturday morning of each week at 6318 Hollywood Blvd., in Los Angeles, Calif. Telephone 439-869.
Entered as second-class matter, Aug. 11, 1918, at the Post Office at Los Angeles, Cal., under Act of March 3rd, 1879.