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and interesting scenes; the house mover, the sii»n dealer with a display of all types of the product ; the food merchandiser who can show how his products are grown and packed under modern methods; and the financial house which shows the background of the securities which it is selling.
One of the chief advantages of the amateur camera in business is the fact that any time you can teach something or create interest in a subject or a commodity, you have4 done half the job of selling it. And these uses are particularly adaptable in enterprises and professions which have1 outdoor work and subjects connected with them.
There have been many examples of engineers, architects and contractors who have found it valuable to take a picture record of the jobs which they have done for use in future consultation about other prospective jobs.
The real estate dealer has found it especially useful to show scenes of widely scattered properties and run them off at a. central and easily accessible location such as a downtown main office, Avhen it would have been impossible to get the prospective clients to take the necessary time to visit all of the places which can be seen in a movie in twenty minutes.
The farmer, the orchardist, the dairyman has found that he can improve his crops and his stock through use of pictures. A successful cattleman in the West, whose stock comes and goes in two years time, has made pictures which he has later studied with special reference to the condition of different groups of his animals, and by watching their growth and condition has been able to analyze to a scientific nicety problems of feeding, disease and other elements never dreamed of in oldtime haphazard stock raising. Likewise a farm operator who is doing business on a large scale has found it possible to take pictures of great fields of grain which were attacked by a type of rust, and together with samples, he sent the pictures to a state university laboratory for study and suggestions, which proved to be greatly to his benefit.
A nursery man in the middle West filmed scenes of his
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