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for tht1 work, were it thoroughly pictured in the eyes of the people at home.
Undoubtedly the most successful industrial tilms, especially where they arc used for sales or promotional work, are the straightforward explanatory and demonstration forms of pictures, which depend for their effectiveness upon the interest in the subject, the quality of the pictures and the direct method in which they cover the ground to be pictured. As a general rule, business films will fail if there is injected into them roundabout effects, symbolism, trick effects, or "artiness" of any kind. The man or woman who might be interested in a product Avill appreciate the picture coming directly to its point, showing what the company has to offer in a thorough, direct manner.
When sound is considered, an entirely different set of production requirements and facilities comes into being and the best policy has been proven to be to turn the picture-making over to one of the recognized studio producing companies which are going in for this sort of picture, and which is equipped to confer with the company desiring the picture, estimate all factors of cost in it and carry the work through from beginning to end.
For the amateur who would use his camera in his business or profession here art1 a few points to look out for:
1. Plan the complete picture fully in advance.
2. Confer with all departments which are likely to be affected in the filming.
3. Rehearse all workers in their parts, so that they will perforin in their usual everyday routine style.
4. Take many close-ups.
5. Use long shots only to establish the general location.
6. Keep the spirit of the business in the action and in the titles.
7. Use a steady fixed base for the camera.
8. Plan the scenes so that each will have some direct bearing on the reason for making the picture.
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