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IN THIS ISSUE
Production Scene
Special Section
Toronto International Film Studios
C.P.P. Award Presentation
Canadian Production
‘Mahoney’s Estate’, and "The Rowdyman’
EDITOR DAN KRENDEL
Asst. Editor HARRIET BERNSTEIN
Published Monthly by
Film Publications of Canada Ltd.
175 Bloor St. E. Toronto 285, Ont. Telephone 924-3701
Second Class Mail
Registration No. 2587 Postage Paid in Oshawa
CANADIAN FILM DIGEST
A MONTHLY COMMENTARY ON THE CANADIAN MOTION PICTURE SCENE Encompassing the CANADIAN MOVING PICTURE DIGEST, founded in 1915, and the CANADIAN FILM WEEKLY founded in 1941.
LET THE CHIPS
FALL WHERE THEY MAY
There was a time when managing a theatre was a serious, full-time job, and the local theatre manager was not only aShowman by nature and experience, but a man of considerable stature in his community. He walked in dignity and rubbed shoulders with the great and near-great, both in his work and in his leisure time—such as it was. An honestly dedicated manager was wedded to his theatre and spent the major portion of his daily 24 hours ‘On the Job’, and the great majority found it a satisfactory and exhilarating experience. And, the theatre owners derived maximum benefits from this dedication.
But time took its toll, and being only mortals, managers grew older, some died, others were retired to make way for new blood. The manpower situation became so critical that theatres were turned over to young kids in their teens, with no background and no experience, and certainly no desire to follow in the footsteps of their predecessors. Many became simply ‘key carriers’—opening the theatre sometimes on schedule, and locking up. Some didn’t even go that far, but delegated those duties to a doorman, cashier, candy girl, or even alone usher so they could attend to their own pleasures and show up in time to collect their pay and sometimes sign the reports.
‘Showmanship’ had died an inglorious death, and the box-office began to suffer, and nobody seemed to care. The new breed of manager wasn’t around long enough to get to know anybody .. . politicians, news media, merchants or even their own customers. Some openly admitted that they were just using the job as a stepping-stone, and were ready to quit the moment something better turned up. Still, nobody cared.
In retrospect it seems that the ‘Golden Age’ of the movies suffered a relapse not only because of the worsening product situation, but the equally serious lack of experienced, knowledgeable theatre managers qualified to properly sell such product as was available.
It is still not too late to plug the management ‘Generation Gap’, and force a re-birth of Showmanship as we knew it, if we'll only swallow our pride and concede that good executives as good wine, improve with age.
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EDITOR