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The Canadian Film Digest
DECEMBER 1972
Bednobs Campaign
Shows Success
Famous Players, Bellevue Film Distributors, Walt Disney Productions, Capitol Records and Nabisco combined forces for an exceptionally successful sales campaign for Bednobs and Broomsticks this year. A contest for the best campaign was held, and the winners were recently announced; as well a public contest was held.
Each theatre manager and district manager who fared best was awarded an inflatable chair by Nabisco and a Disney watch by Bellevue. The latter company has Canadian rights for Disney product.
Winners are Nigel Empett (Chinook, Calgary, Alberta District), Fraser Whyte, (Broadway, Regina for the Winnipeg
Left to right seated: Disney’s James Rayburn, Nabisco’s John Wray, Bellevue’s Gerry Collins
District), Mike Wells (Capitol, Kingston, for Les Mitchell’s Ontario District), Paul Natale (Lincoln, St. Catharines, for Alan Bell’s Ontario District), Charles Goddard (Westmeunt Square, Montreal, for the Quebec District), Greg MacNeil (Vogue, Halifax, for the Maritimes District).
Twenty six Bonus Award winning campaigns out of twenty-eight submitted paydates each received twenty-five dollars.
On the public side, the usual promotions via Bellevue were used. But in addition, Nabisco had a national tie-in involving merchant point of sale display material packaging. The
contest for adults had expensive prizes, and ~
Disney drop-in toys for children.
Save yi
and Herb Mathers; Jim Cameron of Famous Players is Standing
LE GRAND BLOND AVEC UNE CHAUSSURE NOIRE e*L’HOMME AU CERVEAU GREFFE e LA 7 VALLEE e LES MALHEURS D’ALFRED e RAK e UNE HOMME LIBRE e LE CHAGRIN ET LA PITIE.
Seasons Greeting to All of our
Clients and Readers
Bonioes Wa a ep a Nt Rr a en Ta ene en ec eae aR tee ee
From the Management
and Staff of the
Canadian Film Digest
| gly" ee ee ee DD 37 SG se Oo Te ££ SY EU UG CS CUSV CLC EY SS SE OE Sy SS SS. ee) aernereesl-Ct—“—ST
‘Now NOW BREAKING RECORDS ee
THE FIRST | “X” RATED CARTOON FEATURE!
“Furopean “Music “Revolution
Starring Frank Zappa e Art Ensemble of Chicago e Nice e Pink Floyd
the SEDUCTION ~ OF INGA
AND COMING SOON!...
ALL THE KIND STRANGERS e THE MAGIC BIRD, A Children’s Cartoon
Feature e AGIRL NAMED JULES e THE ULTIMATE TRANSPLANT e FRENCH COUSINS e THE MAFIA WANTS BLOOD e THE VALLEY by Barbet Schroeder e THE CHEERLEADERS.
AND IN FRENCH CANADA. . .
PRIMA FILM INC.
TORONTO 67 Yonae St., Suite 510, Toronto 210, Ontario, Telephone (416) 366-7961 MONTREAL 135 Sherbrooke St. E., Suite 205, Montreal 129, Quebec, Telephone (514) 844-1791 VANCOUVER 1734 West Broadway. Vancouver 9, B.C., Telephone (604) 732-7421 SAINT JOHN P.O. Box 534, Saint John, New Brunswick, Telephone (506) 693-1096
Page 11 Fp A RARDIN A EAI AIA IA AER SOI I BARA IOS, SANDALS
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