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Statistics
In 1970, there were 1,156 regular motion picture theatres a net decrease of one (1) theatre which can be explained as follows:
(1) 46 theatres were cancelled from the 1969 universe of 1,157 theatres for various reasons (closed, demolished, temporarily out of business, etc.)
(2) In 1970, 45 theatres were added to the existing universe.
Receipts from admissions (excluding taxes) amounted to $111,691,819,a 9.1% increase over 1969. This increase of $9,329,310 was caused by the fact that the 46 theatres who were cancelled had reported receipts of $682,759, in 1969, the 45 theatres that were added to the universe in 1970 reported receipts of $3,724,563 and finally the
1,111 theatres which were used in both years reported an increase of $6,287,506 in their receipts over 1969.
The number of paid admissions increased for the first time since 1964. In 1970, the number of paid admissions was 2.4% higher than 1969 whereas from the years 1965 to 1969 it had decreased for each of these years,
At the Canada level, receipts from admissions amounted to $131,979,055 or 84.6% of the total receipts (excluding taxes). Receipts from the sale of candy, soft drinks, cigarettes, and so on accounted for 14.1% of the total receipts (excluding taxes). The remaining 1.3% in receipts was derived from concession and vending machine rentals and also the showing of commercial films.
The ‘‘average capacity utilized” in Canada was reported at 15% ranging from 34% for theatres in the Yukon and Northwest Territories to 13% for theatres in New Brunswick and Saskatchewan. The potential number of admissions in Alberta increased
by 23.8% over 1969 (from 38,404,153 potential admissions in 1969 to 47,554,051 in 1970). This increase was largely due to changes in the
law which allowed theatres in
Canadian Film Digest Year Book 1972-73
Alberta to open Sundays. The average price of admissions (excluding
taxes) in the major cities
(Montreal, Toronto, Winnipeg, Regina, Edmonton, Vancouver) was greater than the average for the province in which these cities are respectively situated.
In 1970, there were 279 drive-in theatres in Canada a net increase
of 8 drive-ins over 1969 (6
drive-ins were cancelled from the 1969 universe and 14 were added in 1970). Receipts from admissions (excluding taxes) totalled $17,046,584, a net increase of $1,389,004 as explained below:
The six drive-ins who were cancelled had reported receipts of $86,563 in 1969.
The 14 drive-ins added this year reported receipts of $612,572.
The 265 drive-ins included in the
survey for 1969 and 1970 reported increased receipts from admissions amounting to $682,869 over 1969.