The Canadian Independent (Oct 15, 1936)

| SUED FOR THE BENEFIT OF Sar, INDEPENDENT THEATRE OWNERS The purpose of this column is not to Review pictures but to give excerpts from Reviews by various Trade Publications so that the busy Exhibitor will be able to get a general idea of the quality of Releases without ence ons too much time studying these publications. LA KERMESSE HEROIQUE—AMERICAN-TOBIS—95 MIN. Ginette Hae. Ca st—Francoise Rosay,Alerme, Jean Murat, Louis Jouvet, Lynne tas Clevers, é Micheline Cheirel, Gaubert, Marguerite Duccuret, Bern. Maryse Wendling, sa Te =“ Wawe 73 Alfred Adam, Pierre Labry, Arthur Devere, ‘Marcel Carpentier, | ‘Alexander D’Arcy, Claude Saint Val, Delphin. HOLLYWOOD REPORTER: Packed with clever aehine by principals and supporting cast, hilarious comedy and sparkling French dialogue that flashes in crisply translated English titles, this feature that won Grand Prize of the French Cinema and the gold medal of the Venice International Exposition of Cinematography is an outstanding photoplay that will delight American audiences. BOX-OFFICE: The sure-fire human qualities of this hilarious French satire make it delightful entertainment, the gay and sparkling dialogue of the super-imposed English titles insuring its universal appeal. Settings and costumes are rich and authentic, direction of Jacques Feyder maintains a deft comedy touch and the acting of even the minor principals is deserving of praise. The male residents of a little Flemish village in the 17th century are dismayed to learn that a Spanish regiment will visit them. Fearing atroc ies, the Mayor feigns death while the other men go into hiding. But the women, led by the Mayor’s crafty wife, take the opposite course. Welcoming the Spaniards with open arms, they successfully forestall trouble and, at the same time, find the invaders extremely pleasant companions. CRAIG'S WIFE—COLUMBIA—85 MIN. _ Cast—Rosalind Russell, John. Boles, Billie Burke, Jane Darwell, Dorthy Wilson, Alma Kruger, Thomas Mitchell. THE FILM DAILY: George Kelly’s Pulitzer Prize play of 1926, filmed silently by Pathe two years later, emerges upon the sound-screen a faith * ful translation of the original, its appeal necessarily to the adult audience, and particularly at least one section of the so-called feminine adult audience. DIMPLES—20th CENTURY FOX—79 MIN. Cast—Shirley Temple, Frank Morgan, Helen Westley, Robert Kent, Stepin Fetchit, Astrid Allwyn, Delma Byron, Berton Churehill, Paul Stanton, Julius Tannen, John Carradine. _ Billy McClain, Jack Clifford, Betty Joan Hainey, Arthur Aylesworth, Hall Johnson Choir, Leonard Kibrick, Warner Walter, George Weidler, Jesse Scott, Thurman Black. _.. THE FILM DAILY: Another topnotch Shirley Temple vehicle that will be sure fire with everyone everywhere, which means a boxoffice landslide _ from top to bottom. The amazing child duplicates all her best features of previous pictures and adds a new one or two in a neatly tailored story based on a happily conceived idea. BOX-OFFICE: _ This picture could be reviewed in two words—Shirley Temple. That’s al] that showmen need know about it, except that it brings the same high percentage of entertainment, popularity and revenuegrabbing possibilities that have featured all of the recent Temple pictures. A somewhat different story, enabling the y interpolation of parts of th first performance of “Uncle Tom’s ~ Cabin,’ _ ity to display her seemingly limitless talents, which are brought ce to pee Pullest and at their best through masterful direction. ’ a play within a play, affords Shirley a double opportun PERSONALS Harry Lester of the Bonita Theatre, Toronto, and his wife are expecting a blessed event to oceur shortly. Harry has two hopes, one that it is a girl and second that it is not a ‘‘double bill.’’ PUBLIC SEEK ATMOSPHERE (Continued from page 2) patrons. But in these days of duals, premiums, cash and auto give aways, the atmosphere lent by the type of picture is almost lost in smaller cities. The exhibitor must have recourse to other elements to gain that elusive, compelling quality. ; The physical aspect of his theatre is a most important characteristic. Does it charm the eye on beholding its exterior? Has beauty of line and material? Has it been designed by a man who knows the intricacies of designing and building or has it just been thrown together by a contractor whose only interest is in getting the job done and getting his pay for it? Has color been employed to add attracteveness to the exterior? Has the lighting of the front been studied so that it will accentuate the attractive features and obscure blemishes that repel? The exhibitor himself, unless he has a ide knowledge of arehitecture, of building materials, of color and the science of lighting, is most apt to go wrong in planning his own theatre. It requires the knowledge and experience of an architeet who has devoted study (Continued on page 4) THEATRE SOUND SERVICE AND EQUIPMENT CO. Service for All Types of Sound Equipment Emergency Service at All Hours Obtain Particulars on Oun New ‘“HIGH QUALITY”’ SOUND SYSTEM Manager, G. CUTHBERT Phone Midway 9741 Day & Night 116 COTTINGHAM ST, Toronto little PATRONIZE THE ADVERTISERS WHO MAINTAIN IT. ee She slipped off her shoes and crossed a gorgeous pair or silk. clad legs. “‘Are you sure you love me, Honey?’’ she murmer ed. He emitted a _ grunting < sound and his breathing was panne ‘‘Are you positive there will never be another woman? ”’ she querried as:she undid a couple of fasteners and a dainty gown slithered gracefully to.. the floor. ‘‘Well, if you’re sure, ‘then I'm not afraid, ’” she coutimod as she wriggled out of her pink | silk slip and placed it on the bed. Her hand stole Bnd to her back to unhook a dainty garment she smiled. ‘‘Oh Darling! I feel so happy. Just think of — it. Tomorrow we leave for New York. Good night darling.’’ She hung up the telephone and slipped contentedly into bed. Editor’s note: Don‘+ blame us if you had the wrong-idea. — George Raft says he knows a guy who’s so yellow that he’s orangeade in his veins. A movie star got home one night and discovered that her son had been very naughty. “I’m sorry, to him, ‘“‘but you have been a bad boy and I will have to punish you. Go out in the yard and find me a switch.’’ Ina few minutes the kid came back, handed his mother a large stone and said, ‘‘I ecouldn’t find a swich, but here’s a rock that you can throw at me.’’ (Continued on page 4) | COMPLETE THEATRE EQUIPMENT AND SUPPLIES Coleman Electric Co. 258 VICTORIA STREET _ TORONTO ’ she said