The Canadian Independent (Nov 1, 1936)

“als ~~ Bonita. Theatre. Page 4 WE CUED FOR THE BENEFIT OF [eae INDEPENDENT THEATRE OWNERS ! CE eC ee GOOD PROFIT _ DERIVED FROM A SIMPLE ACT High pressure advertising, gift nights, and added features all have their place in the theatre business, but there is a danger of exhibitors forgetting that about the cheapest investment and one of the best means of getting returns is to extend to their patrons COURTESY. There is a danger nowadays of managers and even ushers treating patrons like members of an inferior race. They often seem to forget they are being paid to be at the service of the customer, and act as if they were doing the patron a_ special favor by letting him in the show. The theory that COURT ESY PAYS is pretty well believed but seldom proved as concisely as it was last week to Harry Lester of the One of his ushers extended a little xindness to a patron and the following letter is tribute to the far reaching. effect of his action. It is from a representative of the Packard Motor Corporation. Dear Sir: I visited your Theatre, on October 19 and had a courtesy extended to me by your ushers for which I wish to ‘express my appreciation. I am handicapped by a broken arm and your ushers having realized my position called me out of the line-up and secured a seat for me. Little courtesies of this kind are greatly appreciated and lead to a closer feeling between Manager and Customers. Hoping you will extend my thanks to your ushers. Yours truly, ———— ee ATTENTION! Is your subscription up-todate? The Canadian Independent is your magazine. It needs your patronage and you need it. There is a form on this page for your convenience. eee —_ —— SSE es ———$<————__. THE CANADIAN -gaid the supervisor, GOVT. ABOLISHES AMUSEMENT TAX AT FAIRS (Continued from Page 2) of the Independent Theatre’s Association, when interviewed yesterday was staunch in his. attitude. This is one of the things we are up against he stated. It is the gauntlet thrown in the face of the small exhibitor. It is not only a fight for ourselves but a fight for the general public. It is our duty to combine. To forget personal differences and to present a united front in working for our rights. We pay taxes. We spend our money in the cities in which we have theatres. Surely we have a right to a decent living. The nose of the wedge has been driven in. Now is the time to loosen the strangle hold about our own throats and to gain the goodwill of our patrons. It is up to us whether we sink or swim. To independent exhibitors my only message is Unite. TWICE TOLD TALES (Continued from Page 3) At a comedy preview recently Little Billy, the midget, was sitting behind Mack Gordon, the 300 pound songwriter. Turning around in his seat, he asked Little Billy if he could see all right. ‘“‘No,’”’ answered Billy, I can’t even see the screen.” Then I'll tell you what to do,’ said Gordon, “Keep your eye on me, and laugh when I do.” Kin FEO Gk Bill Pierce of Universal says that Landon’s campaign manager won’t let Landon listen to Roosevelt’s speeches on the radio. He’s afraid that Landon will vote for him. *k * * A director assed a supervisor if he’d like to go downtown with him and attend a lecture on Buddhism. ‘‘No,”’ “What do I care about raising flowers.”’ * * * Henry Cross of Cross & Dunn says business was so bad at a certain night club the other evening that the -eops arrested the doorman for loitering. INDEPENDENT PATRONIZE THE ADVERTISERS WHO MAINTAIN |T. ——— a eeaunes “CANADA’S FINEST” FLOOR COVERINGS The ultimate choice of the mos? discriminating owners — especially designated ‘to— CHARM HARMONIZE and WEAR New Designs Colors:Qualities — FOR YOUR THEATRE — CONSIDER BARRYMORE Product of Toronto Carpet Mfg. Co. Ltd. TORONTO CANADA Nov. 1, 19386 ———— PRODUCTS THE COMPLETE LINE OF MAINTENANCE AND CLEANING SUPPLIES FOR YOUR THEATRE Cleaning Compound, Deod orant Blocks, Paper-Towels, Cups, Toilet Papers, Soaps, Disinfectants, Brooms, Brushes, Mops, Etc, 72 Don Esplanade ELGIN 6259 — Torontc MICROPHONES FOR YOUR AMATEUR SHOW OR STREET BALLYHOO LOW PRICES HIGHEST QUALITY WRITE FOR LITERATURE ELECTRO-VOICE SOUND SYSTEMS 277 VICTORIA STREET TEL. WAVERLEY 7750 Co-operate With Your Fellow Independent Support the Cause by Subscribing Now to “The Canadian Independent” THE SUBSCRIPTION FEE IS WHAT YOU THINK IT IS WORTH TO YOU The Managing Editor, The Canadian Independent, 21 Dundas Square, Toronto, Canada, Please enroll me as a Subscriber to your Magazine. I enclose herewith the swm of $ f » oat ate is, ies P =e 2 ~~ i: pn Recs in Ria iF Ra ese nn en Sat a Se a bE Hy BE aa ke naa. 5 = i) Eins