The Canadian Independent (Dec 15, 1937)

Page 4 Jean Parker their young lives! U. A. Sales Show Sharp Incline In spite of a general financial decline in the industry and pessimistic cutting on production costs on the part of many major studios to reduce overhead, United Artists shows a_ decided increase in profits for the first 11 weeks of the current season. The increase of 115% in sales over the corresponding period of last year is said to be the result of quality Product. Such outstanding features as “Stella Dallas’, “Dead End’’, “Prisoner of Zenda’’, “Vogues of 1938” and “Stand-in” are responsible for the splendid showing made by the sales department. Future expectations loom equally bright, with such products as “The Hurricane’, “Goldwyn Follies’, “Nothing Sacred’, “Marco Polo” and “Tom Sawyer”, soon to be released. The answer to the Hollywood jitters and the boxoffice blues seem to be Better Pictures. U. A. and Warner Bros. are leading the parade. THE CANADIAN ue 1S SUED FOR THE BENEFIT OF WR DEPENDENT THEATRE OWNERS ie ea es, ina WARNING —to those who keep their children in ignorance of the most vital facts of a that there are two kinds of love until it was too late? Uptown Theatre Toronto To Show Unique Soviet Film jects ever filmed by the Soviet motion picture industry, has been booked for the Uptown Theatre, Toronto, for the week commencing Thursday, Dec. 9th. At the Eugene Ysaye International Violin Compeétition in Brussels, Soviet child prodiges took five of the first six prizes, including the first. The winner of the first prize, David Oistrakh, is in his early twenties. The other Soviet prize winners are young players in their teens. “Violin Competition’, is a newsreel of the actual renditions which carried off the laurels for these Soviet students of the Moscow Conservatory of Music. “Zola” In Record Holdover “The Life of Emile Zola” has been held over for the 7th week at the Carlton Theatre, London. | exhibition. “Violin Competition,”’ one. of the most unique short sub-. INDEPENDENT PATRONIZE THEADVERTISERS WHO MAINTAIN |). =n An Open Letter To All Exchanges Dear Mr. Distributor : We, the humble exhibitors have been asking, imploring, clamoring and protesting for better prints. We have been put off, placated, promised and cajoled. We have had patience. We are losing patience. The fact remains that after all the bandying of words, that there are not enough prints brought into Canada, that those that are here, are frequently delivered in bad shape, scratched, worn, torn, with patches that are badly joined. Some time ago a committee of the ITA met with the Motion Picture Distributors’ Ass’n. about bad prints. It was promised action. Perhaps the committee should have asked then that you qualify “action.”” You have all been active, actively | avoiding the issue. Prints are still bad, if not worse. It makes for bad What is bad for the exhibitor, is, in the end, bad for the _ distributor. These bad prints bear either your label or the label of the FOR THEATRE REQUIREMENTS PONTRAC; ALES 0) dtm eB wy “WKe)\ aA ONG Phone AD. 5605 Dec. 15, 1937 KordaGoldwynU. A. Deal Nears Deadline The option to purchase the Pickford Chaplin-Fairbanks stock of United Artists, will have to be taken up by Korda and Goldwyn by Dec. ,23—the date first set in the option. According to those in the know, there will be no extensions granted. It is also said on good authority that Dr. A. H. Giannini will resign his presidency when the new set-up goes into effect. SECRET FOR MAKE-UP KEPT LOCKED IN SAFE Jack Dawn, Metro-Goldwyn-Mayer make-up expert, is the only man in the world who knows the secret formula for his plastic make-up, used in creating the characters of Napoleon in ‘Conquest,’”’ Wang in “The Good Earth,’’ Louis XVI in ‘‘Marie Antoinette’? and others. The formula is kept in a safe. producer whose agent you are. What’s the use of spending a million dollars, or more, for a picture if it comes through to the public patchy, uneven and marred ? It’s bad business all round to show good pictures badly. Please take notice, therefore, that we, the exhibitors, are tired of complaining. If the remedy is not applied by you, we shall seek more direct methods of remedying this evil. Yours respectfully, Better Prints Committee Independent Theatres Ass’n. Genuine Claude Neon SIGNS MARQUEES INTERIOR LIGHTING MODERN DESIGNS Coast to Coast Service E. L. RUDDY CO. LIMITED 317 Spadina Avenue Toronto