The Canadian Independent (Dec 15, 1937)

Page scan 0006 from The Canadian Independent

Record Details:

Title:
The Canadian Independent
Date:
Dec 15, 1937
Volume:
The Canadian Independent (Dec 15, 1937)
Leaf #:
0006
Language:
English
Collection:
Canada, Global Cinema, and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library, Canadian Media Magazines Project, Paul Moore and Jessica Whitehead
Coordinator:
Media History Digital Library
Description:

The Canadian Independent

Editor: Stella Falk (1936-40)

The Canadian Independent (1936-40) was created to serve as a mouthpiece for the Independent Theatres Association, an alliance of theatre owners in Canada. It emerged in response to the industry's anti-competitive dynamics, aiming to provide a platform free from Hollywood distributors' influence and the monopolistic practices of the Famous Players Canadian Corporation. Edited by Stella Falk, the trade paper positioned itself as a champion for the interests of independent exhibitors, distinguishing its mission and editorial stance from other publications, notably the Canadian Moving Picture Digest (1917-57) edited by Ray Lewis. According to Falk, Lewis had become too much of an insider and was no longer interested in “fighting” for the independent exhibitor. This would lead to an eventual editorial dispute and libel lawsuit, which eventually resulted in a reorganization and rebranding under a new title of The Canadian Motion Picture Exhibitor (1940-41).

– Jessica Whitehead, March 2024

Date Added:
May 23, 2024
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oqo, PR nh er eee rr earner acre anata cr itt ee AN stent epen eemeS ea wec.1o, 1937 THE CANADIAN ISSUED FOR THE BENEFIT OF SRR /NDEPENDENT THEATRE OWNERS GREE Ee THIS IS AN OPPORTUNITY ~ Organization is the only weapon left to the independent theatre exhibitor, with which to fight monopolistic tendencies in the motion picture field. A well-organized active group of independents can wield the same power and win the same advantages for its members as an organized circuit enjoys. The Independent Theatres Association wants to help you to strengthen your position. It wishes to add to its numbers so that it can better serve the entire independent section of the trade. _It has been effective, in many instances, in protecting and bettering the position of the small theatre man. As example: 1. By sending represent atives to the Copyright Appeal Board at Ottawa to protest advances in Performing Rights rates. _ 2. By successfully petitioning Premier Hepburn for the removal of the Ontario theatre tax. 3. By publishing The Canadian Independent to keep exhibitors throughout Canada informed on the situation in the trade, and to voice protests against abuses. 4. By attempts at making arbitration and conciliation more effective means of procuring justice for the independent exhibitor. The ITA is now inviting all Ontario independents to join in the work and benefits of organization. Lend us your strength and we will give you a multiplied power for the protection of your business. i The attractive rates for out-of-town membership (other than Toronto) appears on the separate application blank enclosed in this issue of the paper. It is the most effective form of business insurance you can procure. Start the new year right by filling in the blank now and forwarding it to Independent Theatres Association, 21 DundasSq., Toronto. ov® \~ To ge EX we $280 and up Plus Installation STOKOL EXCLUSIVE FEATURES — Fully Automatic. Hydraulic oil transmission. No Air Tight Hopper. statically controlled. No Gears. Clean, Dependable. AUTOMATIC HEAT INSTALL A GT ; | AUTOMATIC STOKER L Automatic Air Control. ThermoShear-Pins. Safe, INDEPENDENT PATRONIZE THEADVERTISERS WHO MAINTAIN (7. ee, TO ONTARIO EXHIBITORS| English Rate Mickey Mouse In the new British ‘“Who’s Who” Mickey Mouse rates 23 lines. Comedy Gift Night A few neighborhood theatres in Toronto are trying out comedy gift night as a means of combatting circuit competition. This business stimulator was stopped by the police department about five years ago under a certain section of the criminal code, declaring it a raffle. It has been revived now by other than the lucky numbers method, simply by awarding a premium or prize to such members of the audience who happen to have with them some peculiar article named by the master of ceremonies. The Queens, the Classic and the Fox theatres, Toronto, have instituted comedy gift night and are prepared to fight for the right to use this popular form of improving business. Another method of business stimulation being watched with interest is the American Quiz game. That’s the one in which the smart girls and boys carry off the prizes. Sts., seat house. DO YOUR THINKING NOW! Page 7 pee = BUILDING NEWS : —_ VMI I IIIA DEPP IAAA A Wad Two new theatres are being planned for Imperoyal, N.S., by Mr. -H. R. Walker, owner of the Princess theatre. The Casino Theatre, Sydney, N.S., will be turned over to Mr. John Khattar for management. Mr. Stan McLeod, former manager of the Casino, is planning one of his own in Sydney. Mr. D. P. MacDonald, owner of the Capitol Theatre, Sydney, N.S., is said to be arranging for a new one nearby. The Hanson Theatres Ltd., are planning the following nzew theatres: at Bloor and Jane Toronto, a new 750 At St. Catharines, Ont., a new theatre near the Capitol theatre, 1,000 seats. . Plans for this one are being prepared by Kaplan and Sprachman, theatre architects. The Imperial Theatre, Toronto, was closed on Dec. 12 for complete renovation, to be reopened on New Year’s Eve. No need to continue forfeiting patronage to your air-conditioning equipped competitor — HOWARDS will install a complete system for you in double quick time. Complete service — in heating or cooling — any equipment you need to suit your requirements. Whatever you need — call— Vv HOWARD AIR CONDITIONING AND HEATING LTD. 881 YONGE STREET TORONTO MlIdway 2474 Also Coal Stokers to save you money on the coal bill for your theatre or home.