The Canadian Independent (Feb 15, 1938)

Page 6 My True Confession By Stella Ever since I left the sheltering parental wing and fared forth to face an indifferent world with the few wits at my command as my chief weapon, I have never been patronized. That is, not until the other day when my good friend Ray Lewis, editor and publisher of ‘‘the little paper with the big ideas” (the quotes are hers) extended to me her motherly wing. The sense of well-being that came over me at this generous gesture gave me a new insight into the lure that lies in all patronage. I shall never be so harsh a judge again. In my pleasantly relaxed state, I yielded myself up to the rhythmic strokings of Ray’s so-friendly hand, and almost began to purr. From that supine condition I was suddenly shocked into my usual alertness, for, having thoroughly disarmed me, my motherly friend began to talk down to me, as mothers have a way of doing. They first establish their superiority in own THE CANADIAN /SSUED FOR THE BENEFIT OF INDEPENDENT THEATRE OWNERS | A RAE NE TIES NS SEE Technical High Makes Sound Movies Mr. H. R. Reed, in charge of Toronto Danforth Technical High School, electrical shop, is giving his students a practical course in moviemaking. The school today has 2,500 feet of film depicting indoor and outdoor school activities. The school boasts a silent and a sound projector, the silent for outdoor use. Colored films are made in the girls’ classes; no sound films are made in the school. Movies are made of shop work routines, dressmaking classes, sports and _ field days, and are shown in the school auditorium once or twice a week. years and experience, and from that vantage point, begin sniping. As to Ray’s claims on the score of years and experi ence, there are none who will say her nay. I concede the ‘lady's: past. The lady may now take her bow. As to her charging me with the heinous crimes of youth, (in the motion picture field) innocence, (i suppose that was meant in general), and_ intellectualism, — if modesty permitted, I would catergorically admit the charges and take my bow. If a child must lead them, perhaps it is better that the child be innocent and not wholly devoid of mentality. The other charge, the one of high-browism, perhaps I’ll admit that too, if by being a high-brow Ray means having a weakness for ivory towers. I get a swell view from mine. Come up and see me some night Ray, and T’ll show you more stars on a larger screen than you'll ever see in a_ picture theatre. I like it up here. I’m acclimatized to it; so, if you don’t mind, I’ll decline your well-meant offer to some day give me the low-down. You see. I never developed a taste for the stuff, INDEPENDENT PATRONIZE THE ADVERTISERS WHO MAINTAIN IT. Feb. 15, 1988 “Biggest Yet’says Taylor! N. A. Taylor, head of largest Independent group of Exhibitors in Canada, says “We have put on ‘Dancing Lady’ in a number of our theatres, and have found it to be the biggest drawing premium we have ever had.”’ Get exclusive rights to “Dancing Lady” in your zone by getting in touch with us NOW! Canadian Premium Distributors 277 VICTORIA STREET TORONTO WA. 3116 Annual Gesture Re | Ci Gesture Re License Agreement Just after the first of the year, it is the accustomed routine for the Motion Picture Distributors’ Organizations to send a form letter to all exhibitor organizations inviting them to make suggestions for changes in the standard film contract. Such a letter was received by the Independent Theatres Association, and taken up at a meeting of the Board of Directors, who, in turn, wrote to Colonel "John A. Cooper, one of their usual replies to this annual invitation, in part as follows: “Since this Association has been formed it has endeavored, acting through you, to have certain amendments made to the Canadian Licenses Agreement, and has made suggestions for such amendments. The only practical results from such suggestions have been trival changes in wording, which have no great effect on the bulk of the contract. Other requests for changes have been evaded in one manner or another. The principles for changing the contract are contained in the issue of Canadian Independent dated August 15th, 1936, copy of which you undoubtedly have on record. Accordingly it seems unnecessary to reiterate. However, we have one suggestion to make which may have some practical result, and that is to have either a one-man or three-man arbitration. committee to Circle Theatre Pulls Smart Exploit Gag The Circle Theatre put on Toronto’s best exploitation stunt of the week when manager Yudin had Controller Freddy Hamilton and Baby Yack, Canada’s bantam weight champion at the theatre last Thursday night during the showing of “Nothing Sacred” to rule on the knockout blow dealt to Carole Lombard by Frederick March. A big crowd turned out in spite of the Thursday broadcasts. consider our requests, and your version of same, in order to determine whether or not changes should be made.” Yours very truly, Independent Theatres Assn. N. A. Taylor, Vice-Pres. NAT/MB Genuine Claude Neon SIGNS MARQUEES INTERIOR LIGHTING MODERN DESIGNS Coast to Coast Service E. L. RUDDY C0. LIMITED 317 Spadina Avenue Toronto