The Canadian Motion Picture Exhibitor (Jun 1, 1941)

Page 6 Firestone’s FILM FOLLIES I know this column is no great creation. I know it is no cause for jubilation. I know it will not stir the entire nation. *Tis doubtful if ’twill even bring elation. It isn’t apt to start a conflagration, Nor should it be the cause of consternation. For if you’re seeking startling information, I’m sorry, but you’ll find no revelation. This isn’t meant to be a big sensation. I only mean to bring you recreation. * * * # * Expansion program? You'd think after Poppa Dionne and his Quintuplets, a guy wouldn’t go around bragging about one teeny-weeny baby, would you? But that’s just what Ben (Broadway) Ulster has been doing the past couple of months. Still, it’s not bad for a start. And even at that, he’s one jup on a lot of guys I know. Screeno: Those big-shots who have special screenings for themselves shouldn’t feel so exclusive any more. I visited a factory that manufactures wire mesh, and in the summer they have special screenings for all kinds of pests and insects. The Exhibitor June lst, 1941 Miami blues or the evils of war: I’ve heard a lot of sympathy expressed for those exhibitors, who, this year, couldn’t follow that timehonored custom of wintering in Miami. But nary a tear has been shed for the lads who had grown accustomed to being left in charge of the whole works each winter, while the boss sweated it out in the south. Let us offer a sigh of condolence for the ones who were suddenly confronted with the reality of having the boss home all winter. With old eagle-eye on the job, so many plans went to waste. No increased free list, no early closings, no dates with the cashier, or flirting with the customers, and, worse luck, no extra shekels from those late-comers after .the box-office closes. My, oh my! What a severe winter. 3 * * ae * Come into the parlor said the: Seeing as how Regal Films has been completely renovated inside (and pretty, too) surely they’ll remove that “blackout” from the front door and windows, so’s we can all peek in when passing. Or don’t they want us to see what happens to those hapless exhibitors who recklessly enter? oo * co od * Do you get the point? You’ve no doubt heard of the proverbial ’’tiacks”’ men oft-times have been requested to sit on with quite painful consequences. But it’s the new theatre tax that’s really making the exhibitors holler ‘‘ouch!” % * 8 * cS Don’t breed dis to a soul: I was just thinking (honest!) that if making picture was like race-horse breeding, what a swell filly would result from crossing Metro with United Artists to produce ‘Gone With The Hurricane.”’ * * * * ‘Man, overboard: Did you ever see a dream walking? Well, I did. And Elliott Steinheart was beside her too. Lucky stiff. You’ve often heard of a girl with a gleam in her eye, but this one had a gleam on her hand too. Elliot put it there. And you should see the size of that rock. % %¥ % % % Out of the mouths of babes: And talking of babes, reminds me of that certain exhibitor who accosted a pretty young thing in the lobby one day with “Hi’ya, Babe?” And you should have heard what came out of the mouth of that babe. ’Twas utterly too awful to utter. Another Sparkling Installation .. . The new Centre Theatre, Pembroke, opened on May lst. The owner, Mr. Sam Ulster, rightly chose for equipment suited to his needs Brenkert Senarc Lamps, Knitron Rectifiers, Ace Mechanisms and a Datone Screen. The results brought delighted comment. | Of course Coleman De Luxe Bases, Curtain Operators and other Coleman units of refinement lent aid in the smoothness of the performance. SRIGRD THE COLEMAN ELECTRIC CoO. 258 VICTORIA STREET TORONTO, ONTARIO