Canadian Moving Picture Digest (May-Oct 1922)

Page Four CANADIAN MOVING PICTURE DIGEST LUPINO LANE, ENGLISH COMEDIAN, APPEARS IN “THE REPORTER” Aro 20 has been designated by Fox Film Corporation as release day for the first Lupino Lane special comedy to be produced in America, according to a statement from the New York offices of the organization. “The Reporter,” the title of the two-reel feature fun picture, promises to introduce a distinct individuality in the constellation of screen luminaries. Lupino Lane, who is a Londoner and a member of the renowned Lane family of pantomimists, was engaged by William Fox early this year, following the spectacular success of the comedian in the leading mirth-making role of “Afgar,” the Morris Gest production which startled Broadway for many months following its premiere in December of last year. Before appearing in America, Lane was the idol of the London Hippodrome and Drury Lane, where at various times in his meteoric career he has been featured in such productions as “Little Johnny Jones,” “The League of Notions,” “Watch Your Step,” “Follow The Crowd,” and “We're All In It.” So remarkable was his performance in the Gest presentation in New York, that American newspaper reviewers of one accord classed him as “a comedian with a new and refreshing spirit who promises to eclipse the work of America’s foremost fun pantomimists.” “The Reporter” is the first of a series of three special two-reelers which will be ready for distribution during the early part of the 1922-23 season. The other two are “My Hero” and ‘The Pirate,” release dates for which have not been named. The three produc (Continued from page 3). about 1,250 theatres and halls where Moving Pictures are shown almost exclusively. Canada is to be linked up with the United States highways by the further development of Canadian highways, Canada is to have a publicity campaign; and the perfecting of its immigration plans which will add millions to its population in a surprisingly Why talk of the undeveloped resources of certain countries in Europe, here is Canada almost unlimited and virginal, in so far as her natural resources are concerned,in development, and assuredly is destined to become as equally an important country as the United It seems almost irrational to give voice to such a prediction, but Canada is beginning her expansion programme now, reaping the benefits of the things which have been accomplished successively by the United States and the Old Country in development; and benefiting also Canada has behind her progress the power, prestige of the British Flag, not forgetting the many material advantages which the Mother Country will give to Canada, her oy Gueanerl link with the short time. States. by their mistakes. American continemtigitidciese Quy(@Piai tions are directed by Jack Blystone at the Hollywood studios of Fox. Each vehicle possesses a brand of humor it is said by those who have seen it. that will at once make popular a unique screen personality. In his first release, Lane is cast as an American newspaper correspondent on the battle front of a Kaleidoscopic Mexican revolution. His difficulties with the bold, bad villian, who plans to marry a beautiful senorita, are especially clever. Lane's addition to the Fox fold will mark the fifth brand of comedy production by this producer, exclusive of the Mutt and Jeff Animated Cartoon. They are Clyde Cook Specials, Al St. John Comedies, Sunshine Comedies znd Lee Kids Comedies. ‘Thus Fox Tilm Corporation offers the exhibitor one of the most formidable line-up of short reel comedies ever placed on the market. Irene Castle Has a Name P. T. Barnum Would Have : Made Money With It doesn't take a P. T. Barnum to realize that a picture starring Irene Castle is a picture that will make money for the man who shows it. P. T. Barnum would have jumped at a chance to get a picture with Irene Castle. Barnum = appreciated ~—_ box-office values. He knew a good thing when he saw it. He made money and a name for himself by giving the public what it wanted. The public knows Irene Castle. Millions know her by reputation. Millions more know her by sight. Both not yet to offer. lucky.” Gideratiuns are promissory, moment British capital, far exceeding United States capital. is circulating in Canada’s development; and United States ada down as a “five percenter,” and then forget about her, not all, however, some are careful enough to know all the facts contained in this article and some more facts about Canada which we intend publishing in the coming issues. These are planning to remain in Canada, to grow with Canada, and reap what Canada will have Some are planning exclusive ownership. “five percenters” who are not looking after the establishment of a permanent business in connection with their ‘Trademark, will be left among the crowd who always sav when foresight and plugging brings success to the other fellow, “Who would have thought it. I never was born classes are eager to see her on the screen. Here’s the chance to be the P. T. Barnum of your town. Get behind the picture with real showmanship. Put the P. T. Barnum spirit into your campaign. Play up Irene Castle. Go to it in regular he-fashion, and clean , Up. And what about introducing a Cinderella stunt with “French Heels?” Get a shoe store to co-operate by advertising and showing in its window a very fine pair of evening shoes with “French Heels.” These shoes to be given to the young lady who appears at the store with a theatre coupon calling for a fitting. Coupon to be issued by the theatre playing “French Heels.” Have the shoes dainty and attractive enough to be desired and small enough to be difficult of being fitted. It is a good idea to provide against the shoe being won by some coupon-holder by providing several pairs of the same kind. Should the shoes be won early in the week, advertise the young lady’s name as the winner, with her photo in the papers. also cut of shoes, and state that there are more Cinderella’s than this young lady in this town or city and that you have another pair of “French Heels” to be won. For a prologue, the Cinderella scene where the Herald of the Prince comes to Cinderella’s house and tries on the slipper on Cinderella and her step-sisters would be apppropriate. Universal Nine Series Booked in Toronto Theatres Universal Attractions, booked in series of nine, have playing dates in Polton, Variety. Madison, Globe and Kum-C Theatres. or illusory. Now, at this very Picture Producers put Can The —RAY LEWIS (For statistical facts in reference to Canada we are indebted to an article, Canada’s Fifty-Fifth Birthday, published in “Agricultural and Industrial Progress in Canada.” 5-Ed,).