Canadian Moving Picture Digest (May-Oct 1922)

Page Fourteen CANADIAN MOVING PICTURE DIGEST MGR. BROWN, FAIRYLAND, MONTREAL, BROADCASTS FAIRBANKS-PICKFORD HE way in which exhibitors ‘in Montreal are taking advantage of the latest scientific devices and discoveries is well shown by the clever way in which Manager Brown of the Fairyland Theatre in the southern part of the town has been adapting radio to the purposes of his theatre. In the case of the recent visit of Douglas Fairbanks and Mary Pickford to Montreal, while it was impossible in the short space at their disposal to have them appear personally at any of the theatres, yet the next best thing was done by having them broadcast a message to the half million movie patrons of Montreal who had the pleasure of listening to the voices of their favorites, Fairbanks’ message was spoken too close to the machine and was almost indistinguishable, but that of Mary Pickford was as clear as a bell and was heard distinctly all over the houses where radioed. Mr. Brown of Fairyland, is himself an ardent radio fan and prefixed the message by an announcement of his own which was heard even more plainly than if he had been present on ‘the stage. He told patrons that radio concerts would be given on certain days and left them to infer by the clearness of his own message how clear would be the concert when given by radio. Thus he succeeded in enlisting the interest of his patrons from the start. Similarly, by keeping in radio touch with newspapers here he was able to announce to fans the result of the last game of the world’s series and the success of the Giants some twelve hours before it could be read in Monday's papers. Items of news occurring long after the afternoon papers have gone to press are similarly announced in the Fairyland Theatre. J.D. WILLIAMS RESIGNS AS MANAGER RICHARD A. ROWLAND APPOINTED ASSOC. FIRST NATIONAL TO PRODUCE J. W. Williams has found it advisable, in view of his plans for the future, to resign as manager of Associated First National Pictures Inc., and the Directors of First National have regretfully accepted his resignation. Mr. Williams’ association with First National, as manager from the time of its organization, and his prominence in the starting of this company, as well as in the motion picture industry generally, are so well known, that little need or can be said. Mr. Williams leaves the office of manager of First National with the best wishes and kind regards of all of his former associates. It is probable that Mr. Williams will take a considerable vacation before announcing his further plans. Richard A. Rowland, who has been associated with Hl. O. Schwalbe and Mr. Williams for the last six months in directing the affairs of First National, has been appointed by the Board of Directors, General Manager of First National. Los Angeles Times: 6OPNHEME has not often, if ever, been turned into a production more powerful or artistic. A con‘centration of purpose and unity of effect all too rare in cinema drama. A sensitiveness amounting, at times, almost to genius. ‘Touches like tying balloon and moment where mother The executive committee of the Associated First National have some very extensive and expansive plans in view, these to be taken up by the committee which will journey to Hollywood by the first of the coming year, It is said that these plans involve the production of pictures which the Associated First National will produce on their own. Exhibitors holding Franchise will be given the costs of production and distribution and rentals based upon these costs. No facts in regard to plans or productions will, it is said, be yseserved from exhibitors. Improvements if possible on sub-Franchise plans will be considered; and there is a rumor to the effect that Associated First National may move with the view of having a home of their own. In the meantime their excellent pictures, which are at present being released so successfully, is about the main point which is of interest to general exhibitors. and child meet on opposite sides of locked door are unforgettable.” Los Angeles Express: “Claire Windsor plays with a sincerity, an understanding and finish that seem quite inspired. A gripping and effective drama. Director touches lightly upon comedy relief and achieves a vividness that stamps the production as a fine piece of cinematic work.” Reviews “Rich Men's Wives” released through = Famous Players Tilm Service. The Edison Mazda Lamp in Motion Picture Projection. Several years research and developmental work in the great research laboratories of the General Electric Company, supplemented by practical operating. tests in hundreds of theatres, have at last produced a sucvessful Edison Mazda Motion Picture Lamp. For the Manager Use of this lamp in the motion picture theatre, means better projection at lower cost, resulting in higher profits for the Manager. For the Projectionist The Edison Mazda Motion Picture Lamp is noiseless, emitting no fumes, gives off less heat, and is easier to operate than the arc, resulting in more healthful and comfortable operating conditions for the projectionist. For the Theatre Patrons ‘Pictures projected by Edison Mazda Lamps are steady, and of a color value to which the eye is most accustomed and are, therefore, neither tiring nor trying for the audience. No flicker, and no eye strain. Bud Lennon Takes Over Scott’s Opera House, Galt. Bud Lennon has added another theatre to his recen® theatre acquisitions, by taking over in conjunction with Sam Gurofsky, Scott’s Opera House, Galt, Ont. : Between buying theatres and booking Stephenson Attractions, Bud is particularly busy; and yet not growing thin on the “busy diet.” Canadian Theatre Supply Equip Kenwood, Toronto ~ The Kenwood Theatre, the new Theatre recently built at Bloor and Dovercourt, Toronto, was opened Thursday, October 26th. Owner, Mr, | Thomas Pringle. Complete Projection Equipment installed by the Canadian Theatre Supply Company, composed of two type’ “S’” Simplex Projectors, one General Electric Motor Generator Compensare, and all incidental supply such as National Carbons, Film Cement, Carbon Adapters, etc. ’ The special preparation of screen coating used in place of a gold fibre screen in this theatre proved a. big success and had every appearance of the more expensive gold fibre screens. wseherr BOQ Pictures Read The Digest Advertising) Pages: