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Page Fifty-six
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A Message from
J. C. Brady
J. C. Brady, president of the Motion Picture Theatre Owners of Canada (Ont. Division), and owner of the Madison Theatre, Bloor St., Toronto, on being requested for a Christmas message to: the Industry states, “In this day of the merger of all interests, the formation of Combines, involving grocery stores, merchandising, manufacture, industry and finance, the combine of little interests
into bigger interests; and the bigger in|
terests into vast enterprises, I see only
_one unit of one Industry unorganized. I refer to the Exhibitors of the Motion Picture Industry.
“It is with this unit my interests lie, it is in this unit I am predominantly interested. It is for the organization of this unit-I strive, for I realize today as | did in 1913, that the accomplishment and power of this Industry rests in the ' Screen of the Exhibitors in relationship . to its’ contact with the world at large.”
. ; of LARRY SEMON
‘Mack Sennett’s director, playing Santa for his comedians appearing in
Pathe Comedies.
Google
JESSE L. LASKY (Continued from Page 29)
extremely popularform of amusement. The: continental music halls were immensely successful and Jesse Lasky decided that if they were so popular there they ought to be equally so in America.
THE WONDERFUL FOLIES BERGERE “We introduced New York to the
word ‘cabaret’” says Mr. Lasky, “a'
word that has since become very common through usage. And we built the ‘Folies Bergere’.” The theatre, one of the handsomest in the city, was on 46th. Street near Broadway. It can be seen today — with no alterations beyond the changed name, for it is now the Fulton Theatre. at that time, a great electric sign proclaimed the Folies Bergere. termed “more Parisian than Paris” and it was. On Monday, April 24th, 1911, the doors were opened after months of preparation upon a sumptuous theatre and a most elaborate spectacle, embodying revues and ballets and European novelties produced in the most beautiful manner possible. It was an innovation and nothing like it had ever been seen in Manhattan. The lower floor was devoted to tables and chairs; the upper floors had regular seats. There was an intermission at eleven and then a new audience was admitted for the cabaret. , Incidentally, in Mr. Lasky’s Hollywood home hangs framed the first dollar taken in at the box office. The admission was $2.50 — outside the Metropolitan Opera House,
‘the highest then obtainable. It was,
prophesied this high admission would kill the theatre but it did not. Other things, however, contributed to its failure.
Harris and Lasky dissolved partnership. ‘The latter was again absolutely ‘broke’ — Mr. Harris lost a large sum — and the Folies Bergere went out as it came in — in a blaze
‘of glory.
With the idea of California ‘in his mind, came the inspiration. to write an operetta with the name of the beloved state as the title and dealing with the old Mission days and the Indians and padres. He had the theme but wanted someone to help on the actual writing and so he went to see Mrs. H. C. DeMille, who then conducted the largest dramatic agency in the city.
HE MEETS CECIL B. DE MILLE
Mrs. DeMille was sorry but William DeMille, her elder son, who Mr. Lasky wanted to work on his oper
etta,, was busy upon a play called (Continued on Page 57)
But»
It was '
! : CANADIAN MOVING PICTURE DIGEST
J. FRANK. MEYERS : Entered the industry in 1904 as exhibitor, operating theatres in Western Ontario, continuing same until the spring of 1917, at which time started as sales
-man out of Toronto Branch ‘with V.L.
S.E., remaining in that position until 1920. Transferred to Montreal in .the capacity of Branch Manager, remaining there for three years, at the’end of which time returned to Toronto as Manager
‘BARNEY MURPHY Associated with Fred Taylor in management of Ideal Theatre, Toronto, 191517. Booker with Fox, Toronto, 1918-19,
Assistant Manager 1920-22. Assistant Manager for First National, Toronto, 1922-23, Branch Manager 1923-25. Joined Greater F.B.O. June, 1926.
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