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RAY LEWIS EDITOR AND PUBLISHER FILM BLDG. 277 Victoria St. TORONTO
THIRTY-THIRD YEAR OF
TORONTO, CANADA
Vol. 40, No. 9
PUBLICATION 1915-48
Salt On The Wounds!
IF Canadian Exhibitors believe, that they
have troubles, let them take a look at what is happening, today, to the producer-distributors. In the United States there is the Federal Government's Anti-Trust Action which has involved the American Major ExhibitorProducer-Distributing Companies in legal actions for a decade, or more, and with which Five Major Companies, as defendants, are not yet finished. This has cost the defendants millions of dollars, in addition to legal fees, time spent in consultations, pleadings, reorganization of business policies, and may yet force a complete change in the machinery of film sales operation, production and exhibition in the U.S.
The 75% Ad Valorem British Tax, the formulating of the new agreement between Britain and the United States in respect to this 75% tax, the new revisions, or interpretation of the new agreement, which still leave film trade, as between Britain and the U.S., as unsettled
as it was when the 75% tax was first imposed.
Britain's new 45% Film Quota Tax, an increase from 172% to 45% in the amount of playing time, that exhibitors must give to British-made pictures, adds salt to the wounds already inflicted, and may result in a complete withdrawal of American pictures from the British Film Market. Should such a decision be made, the American Film Industry will lose the approximate $17,000,000 yearly revenue, which it figured it would have left from its original $68,000,000 annual revenue on American pictures, from England.
Whether English exhibitors can operate their theatres profitably without American pictures appears dubious to many English exhibitors, who are protesting against the 45% quota, but despite such protests, the American Film Industry will have to take it for granted, that this market may be lost to
American Film Trade; and the British Film Industry will be obliged to take it for granted, that it will lose the American Film Market for its pictures.
There are other countries in the world which have managed to get along without American, or British Films, countries in which the Governments control the film industry; and while we have no accurate reports, of how the film industries in these respective countries are progressing, we do know, that these countries seek a market in both England and the United States for their pictures.
A bill before the French National Assembly, which would impose a 65% tax an American pictures, looks like more trouble for the American Producer-Distributors, and may mean the withdrawal of American-made pictures from France. While American producer-distributors have not been getting any money
out of France, on account of the freeze” on
such export of funds, a cessation of film trade is not a desirable development.
There are other countries in which Film Export of Funds is impossible, because of Government regulations, but Showmen being of a hopeful disposition have always believed, that with a return to normal conditions, these regulations would be eased, or eliminated, it was just a matter of time, with the American Film Industry geared to wait. But conditions are not improving for the American Film Industry, they are growing worse.
Add to this the statement, that seven major companies show a decrease in profits of 45%, covering lst quarter and a six months’ period of operation, in 1948, as contained in the first reports, and as compared with 1947, same periods, and we conclude, that the American Producer-Distributors, as well as the exhibitors, have plenty to worry about.
—EDITOR.
PUBLISHED BY
CANADIAN MOVING PICTURE DIGEST COMPANY LIMITED
277 VICTORIA STREET
TORONTO
CANADIAN MOVING PICTURE. <5
June 26th, 194@u@°°~