Canadian Moving Picture Digest (Mar 6, 1954)

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CANADIAN MOVING PICTURE DIGEST MARCH 6, 1954 VANCOUVER NEWS | By JACK DROY Motorists won't be able to get any free glimpses of Drive-in theatre screens as they drive along highways from now on. New traffic regulations approved by the B.C. provincial government specify that screens must be placed so that no picture on the screen is visible from the highway, which has been causing a traffic hazard according to Royal Canadian Mounted Police who are in charge of road traffic in this area. Many outdoor theatres in British Columbia will have to make changes in their screen spots to come within the new law. D =) -. 1 tn Oa ' nr CL’ witecccanaaeeeteet! Chrysler Corp. has announced an arrangement for a 100 year loan, to the amount of $250,000,000 with the Prudential Insurance Co. of America. L. Colbert, President, stated, that the loan is to finance continuing expansion and modernizing production facilities. Chrysler will issue notes to Prudential at 33/4,% interest. British Columbia's amusement e tax will be reduced with the understanding that the cut will be passed on to theatre patrons. The question was debated in the house on the Speech from the Throne at the opening of the Legislature, which passed on a reduction of children's clothes and shoes and a 10 per cent tax on liquor by the glass to become exempt under the present 3 per cent sales tax, and a reduction of auto registrations fees, which were cut by 25 per cent. B.C, revenues reached a new high of $161,765,536 compared with $143,771,541,in the last year. Four downtown theatres are at present showing pictures at advanced prices at a dollar top, uv from 75c. Martin Luther caused so much critical newspaper comment with letters to the editor that the papers have stopped publication of them. The pro and con dispute on the reason for the Quebec banning of the picture was a first rate topic. Note film is still playing to capacity business at the Studio at advanced admissions. Prairie News BRUCE PEACOCK On March Ist the New York Stock Market reached a 1954 high. There were 79 highs registered and 6 lows. ® Robert Weitman, Vice-President American BroadcastingParamount Theatres, has announced Invitation To Hollywood as new title of TV series to promote the Motion Picture Industry. +) Alex Harrison takes on temporary appointment as Western Sales Manager for 20th Century-Fox, the post which the late Edwin W. Aaron held. Mr. Aaron, we regret to report, died suddenly two weeks ago. ® In England, Independent exhibitors are calling the J. Arthur Rank ys. 20th Century-Fox disagreement on CinemaScope, Stereophonic Sound Equipment, a battle of the Titans. ®@® Allied Artists reports that Walter Wanger’s, Riot in Cell Block 11, playing in Michigan area, has resulted in holdovers in all houses playing the picture. ® Universal-International achieves an all-time business record with the Glenn Miller Story, which opened in about 200 cities on Washington’s Birthday, and attained receipts exceeding any picture which this company released in its 40 years’ history. Theatre employees were the cheapest © baby-sitters in western Canada, Hugh Vassos, Melville, Sask., theatre manager, said in a recent address to the Melville Home and School Association. If was obvious many parents sent CinemaScope pictures will be showing in more than 1,000 theatres in Latin America, Europe, Asia, Africa and Australasia by the middle of April; 20th Century-Fox reports 700 orders ote gains 40 Sikarday afternoon *° being currently processed by manufacturers of Cinemashows so they could have a few free Scope equipment. hours themselves, he said. He felt some ry aap ph baad tad ES Brandt Theatres take over Rialto Broadway Theatre from revenue for an eight-week period so he James Mage, who operated it on a lease which Arthur L. Mayer could buy films suitable for schoclag> had, This gives Brandt four Broadway first run houses. children, He suggested the sale of 400 . eight-ticket books at $1 in the schools, : ; Palm Springs residents pay an average of $10.00 per month for Telemeter reception of new pictures, according to Carl Leserman, Telemeter president. Pictures are furnished by Warner With the co-operation of the home and school organization and a board of parents to help select pictures, he would try to bring in the movies they chose if the theaire could break even, or nearly so, on them, he said. Bros., MGM, Paramount, Republic, U-A. Set-owners pay $1.00 per picture.