Canadian Moving Picture Digest (May 22, 1954)

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CANADIAN MOVING PICTURE RAY LEWIS EDITOR AND PUBLISHER HERMANT BLDG. 21 Dundas Squore TORONTO FORTIETH YEAR OF PUBLICATION 1915 54 Published by CANADIAN MOVING PICTURE DIGEST COMPANY LIMITED VOL. 46, NO, 21 TORONTO, ONTARIO, CANADA MAY 22, 1954 An Eye Full of White Christmas rt ‘on ae _ Ceoooeeose ° . On The diagram above, which shows a scene from Paramount's Irving Berlin film, ‘White Christmas," demonstrates the VistaVision principle of comfortable viewing for every member of the audience. "White Christmas" is the company's first motion picture to be filmed in VistaVision, tremendous new wide-screen process. The human eye, say experts, is constructed in such a way that it has the capability of seeing the object of direct interest. It also sees a surrounding balanced area called "the comfortable viewing area." Beyond this is still another area to which we refer when we say: “I saw it out of the corner of my eye.” All three areas are completely covered by the scope of VistaVision. GORDON LIGHTSTONE, Canadian General BARNEY BALABAN, President, Pp mount Pletures, weer pa: Manager, Paramount Pictures. | "The demonstration,” declared Mr. Balaban, “will show clearly the tremendous new and added clarity, brij. | fiance ond sharpness which VistaVision brings to the screen. With VistaVision, the screen takes on new meaning . | new dimension, new colors, new strength; it is so different and so much more reai than anything we have seen before that it is as though we were seeing reality on a screen for the first time in our lives.” ish