Canadian Moving Picture Digest (Sep 18, 1954)

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JAY L. SMITH EDITOR AND PUBLISHER VOL, 46, NO. 38 CANADIAN MOVING PICTURE pb det eee 21 DUNDAS SQUARE, TORONTO, ONTARIO, CANADA 1915-1954 Published by CANADIAN MOVING PICTURE DIGEST COMPANY LIMITED ee le RAY Lewis FOUNDER 1915-1954 SEPTEMBER 18, 1954 Smalt Exhibs. Get ‘Scope Pix Flat 20th-Fox Prefers Flat Rentals In Small Situations — A. Lichtman In a letter addressed to Abram F. Myers, General Counsel and Chairman of the Board, Allied States Association, Mr. Al Lichtman, 20th Century-Fox Director of Distribution, has made the momentous By JAY L. SMITH EWSWEEK Magazine, in its issue of Sept. 13th, devotes nearly four full columns to an article on the Movies, entitled, “Comeback—and Why”. This article constitutes such a terrific boost for our Industry, that I felt The Digest would be negligent in its announced policy of Service to the Industry, if we did not reprint the greater part of the Newsweek article for the benefit of those of our readers who do not happen to be regular Newsweek subscribers. The article starts out with a quote of Nicholas Schenck, President of Loew’s Inc., made back in 1949, “There’s nothing wrong with the industry that a good picture won’t cure.” Other excerpts from the Newsweek article, follow. “All over the country, last week, exhibitors were having pleasant experiences. In Manhattan, ‘Seven Brides for Seven Brothers’ was in its sixth week at the Music Hall; it was grossing $180,000 a week and looked good for another week’s run. Elsewhere, Chicagoans were standing in line to see ‘Susan Slept Here’; Angelenos had been paying $25,000 to $30,000 a week to catch ‘Rear Window’; and _ Philadelphians were getting to ‘On The Waterfront’ at a $31,000 firstweek gait. For the nation’s major moviemakers . . . 1954 may well be the finest financial year since the 1947-48 boom. “In that early prosperous interval, Hollywood simply got its share of the free-spending tendencies of the time. The present momentum comes from the good pictures that Nick Schenck recommended five years ago to answer Hollywood’s fear about television and foreign competition. Not since (Continued on Page 2) CBC-TV To Reach 70% Of Canadians The Canadian Broadcasting Corp., reviewing two years of Canadian TV _ operation, declared, “By the end of 1954 more than 70% of all Canadians are ex (Continued on Page I1) announcement that 20th-Fox is ready to sell CinemaScope production at a flat rental in small towns and small subsequent runs. While, of course, Mr. Lichtman’s announcement applied to the U.S., The Digest contacted Peter Myers, Canadian General Manager for 20th-Fox and received confirmation of this policy for Canada. (Continued on Page 9) JARO Plans 10th Anniversary 25 Major Films for ’55 Release The tenth anniversary of the J. Arthur Rank Film Distributors (Canada) Limited will be an exciting year for both themselves and their customers, and will launch a program of twenty-five major films, with “Romeo And Juliet” as the production of all time. In an interview with The Digest, Frank Fisher, Vice-President and General Manager, and Frank (Continued on Page 6) Keep your-<s) ke» on JACK ARTHUR (See Page 3) Famous & Odeon Set Two Top Fox Films An all-out advertising, publicity and promotional campaign is currently in work for the debut of two of 20th-Fox’s fall releases, both in CinemaScope, for an early release in both Famous and (Continued on Page 2) Bedi ire. and CBC Buys Carlton From B&F Theatres A second theatre in Toronto has been lost to film entertainment within nine months. Last December the Crest on Mount Pleasant Road became the home of Davis Bros. stage presentations and is about to be re-opened for its second season. Now the Carlton on Parliament Street has been acquired by the CBC from B & F The (Continued on Page 11) Saint John Wins RKO Drive Labow Lists RKO Product Jack Labow, Canadian General Manager for RKO announced the winners of the RKO Canadian Billings Drive. Saint John, first. Calgary, second and Toronto, third. The drive which reached an all time high, has geared “the RKO Canadian sales force,” stated Mr. Labow, “to the proper pitch to present the top product, that RKO will have available this year. “Smash boxoffice hit “Susan Slept Here” with Dick PowellDebbie Reynolds and co-starring Anne Francis. “This Is My Love.” In color (Continued on Page 10) UA’s Crusoe Sets New High In Mont. “Adventures Of Robinson Crusoe,” a United Artists release, js racking up the greatest gross in the history of the Orpheum theatre, Montreal, stated Charles S. Chaplin, United Artists Canadian (Continued on Page 12)