Canadian Moving Picture Digest (Oct 9, 1954)

JARO (Continued from Page 1) by the J. Arthur Rank Organization to assure a continuing flow of top-flight product from Britain. The nine pictures now before the cameras are: “To Paris With Love,” a Technicolor comedy starring Alec Guinness and Odile Versois. Robert Hamer is directing for producer Anthony Darnborough; “The Sea Shall Not Have Them,” an adventure drama with a cast that includes Michael Redgrave, Dirk Bogarde, Anthony Steel, Nigel Patrick and Bonar Colleano. Lewis Gilbert is directing for producer Daniel M. Angel: “The Night My Number Came Up,” starring Michael Redgrave. Based on a Saturday Evening Post true story by Air Marshal Sir John Goddard, the picture is being directed by Leslie Norman from a screenplay by R. C. Sheriff; and “As Long As They're Happy,” a musical comedy in color starring Jack Buchanan, Jean Carson and Jerry Wayne. J. Lee Thomson is the director of the Raymond Stross production. “GAY” (Continued from Page 1) and will re-open on October 7 with a gala stage show. The new name of the Parliament and Dundas Street house is the Gay theatre, and the name certainly describes the renovations that have taken place. Starting with the four walls only, Fink and Clayman have put in a new stage, seats, mew lounges, smoking lodges, a wide-screen and new projection equipment which will enable them to present CinemaScope, The Gay will present Foto-Nite weekly. The renovations, combined with the taking over of the Carlton theatre by the CBC and the closing down of the Eclipse theatre augers well for the future of the theatre. Mr. Fink is also in partnership with Sam Ulster in the operation of the Astor theatre on Yonge Street. New!... AVAILABLE NOW’ TECHNICOLOR CINEMASCOPE DATE TRAILERS ORDER NOW! -——FROM 250 VICTORIA ST. TORONTO 157 RUPERT ST, WINNIPEG Hope To Show ‘Horizontal’ VV Paramount, now experimenting with horizontal projection of VistaVision pictures, hopes to demonStrate the method within a few weeks at the Radio City Music Hall, New York. A spokesman, confirming that experiments have been conducted by Paramount technicians, said the initial demonstration would most likely be limited for Paramount and Hall executives. There is a possibility, if the special projectors are ready in time and if Hall execulives approve the test, that ‘White Christmas” may be projected horizontally through specially-constructed cameras. The horizontal projector, it was explained, utilizes the full doublesized frame secured with the VistaVision camera, operating at double the normal rate to compensate for the double-sized image. Light, clarity and resolution is said to be improved with horizontal projection. Famous Players In Maritimes Meet A series of conferences are taking place in Saint John, N.B., and Halifax, N.S., where a group of home office executives of Famous Players Canadian Corporation Ltd. are conferring with the company’s partners, associates and district managers. These meetings will take the form of round-table discussions on product, operation, confection, advertising, new media of presentation and other important topics. The group were in Saint John Monday, October 4. A dinner had been arranged at the Admiral Beatty hotel that evening for the induction of new members of the Twenty-Five Year Club. The twenty-five year members in Saint John are W. J. Chase and J. F. Fitzgerald. The head office party went on to Halifax the next day where the same procedure will take place. Those to be honored in Halifax are A. M. Crowell and R. E. Young of Halifax and Miss V. Gillis of Sydney. WHAT NEXT? The scene—a court room in Halifax, England, with solemnfaced magistrates sitting in judgment. The event — examining a book titled “Diana Dors in 3-D"” through red and green spectacles, TARGET ZERO Richard Conte gets lead in Warner’s Korean war story, “Target Zero,” ~“prerer— OCTOBER 9, 1954 ‘“Inequitable Increases In Ad Rates Protested’”’ — Appel “The Motion Picture Industry should strongly protest frequent and inequitable increases in newspaper rates and such disapproval should be expressed by our -high executives to those on the same level. “A protest to the newspaper that too frequently increases its rates may not gain beneficial results immediately . However, the proportion of space rests with the buyer and it might be wise to encourage those newspapers which have reasonably maintained their lineage rates. “A premium rate is exacted for the amusement pages in some newspapers and they are. open to any advertiser who will pay the increased lineage rate. Many businesses use the amusement page because they know it is widely read. It must, however, be considered an unfair practise when theatre ads are taken off the amusement page to make room for dance halls, restaurants, etc. “In view of the millions of ““Movie” Fan magazines sold in Canada which denotes the vast public interest in motion pictures, it is difficult to understand the attitude of some newspaper publishers ‘to Look at your ward them. “If a newspaper discontinued al] theatre advertising it would likely receive more protests from its readers than would occur from the deletion of any other section, If that supposition is correct, then, we as an industry should speak up and try to correct these injustices wherever they exist.’”’--Clare Appel. Buck Night For Indoor Theatre Taking a leaf out of drive-in operations, the Rex Theatre at Tecumseh, Ont., has adopted the policy of conducting a “Family Night” every Monday for which a whole family is admitted for $1. The regular price scale has also been reduced, the adult admission being 25c from 5.30 to 6.30; 35c to 8 P.M., and 40c after that hour. Cinerama Birthday Thursday, September 30, marked the second birthday of Cinerama and the beginning of its third year on Broadway. On October 26, it will set the all-time record of first runs in New. York, by passing the 108 week record of “Red Shoes.” oe 2 He ee i SCREEN | _ So ee ... everybody else does! PERKINS ELECTRIC COMPANY LIMITED MONTREAL @ TORONTO @ VANCOUVER MONCTON @ BUFFALO