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JAY L. SMITH EDITOR AND PUBLISHER
VOL. 46, NO. 51
FIRST WITH THE FILM NEWS IN CANADA
Published by CANADIAN MOVING PICTURE DIGEST COMPANY LIMITED
RAY LEWIS FOUNDER 1915-1954
TORONTO, DECEMBER 18, 1954
U-— Feldman Drive Jan. 3-April 30
‘‘Tremendous Strength For U-I In 1955-My Job Easy” States Plottel
The U-I Sales Conference in Hollywood last week, with A. W. Perry, President of Empire-Universal Films and Mark Plottel, General Sales Manager participating, resulted in the following glowing report
By JAY L. SMITH
On Wednesday of last week, the writer had the privilege and pleasure of representing The Digest at the first annual Associated Screen News Workshop, held at the ASN Studios in Montreal. I was asked by Jack Chisholm, ASN General Sales Manager, to say a few words on the value of the Trade Press in the Canadian Motion Picture Industry, and was happy to have the opportunity to present The Digest’s ideas on this subject.
Tracing the history of The Digest from its founding in 1915, I mentioned the battles of The Digest in the past on behalf of the independent exhibitors, on behalf of the distributors, and on behalf of the Industry as a whole against any and all forces conspiring against it. I mentioned the Digest Showmanship Contest, which is still going strong after 17 years. I mentioned the Canadian Motion Picture War Services Committee, which The Digest helped organize, and which under the chairmanship of John J. Fitzgibbons, brought such credit to the Industry throughout the war years.
I pointed out that the late Digest Editor and Publisher helped to organize the Canadian Picture Pioneers, and served one term as president of that organization as well as holding several other offices during a period of years. I mentioned the Variety Club, and the support given to that organization by The Digest.
I brought up The Digest’s leading role in the organization of the WOMPI’s (Women of the Motion Picture Industry), and our part in the Toronto Evening Telegram’s revamping of its amusement section, and our battle against increased newspaper advertising rates. As another example of Service, I (Continued on Page 2)
18 TV Stations Now In Canada
Operating expenditures tor Canada’s__ publicly-owned _ television system, including the provision of a basic national program service to affiliated private stations, were
(Continued on Page 2)
via Canadian National Telegraph from Mark Plottel to the Digest.
“I have attended a lot of sales meetings where statements always inspire, but at this meeting saw evidence that speaks louder than words. Screened ‘Man Without a Star’ starring Kirk Douglas, Jean Evans, Clare Trevor, and you can quote me as saying that this will
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U.S. Mags Overflow Into Canada Read By Over 54 Million Canucks
What impact do U.S. magazines have in Canada, and more particularly how many Canadians are reached by the constant film advertising appearing in their pages has been answered by a special article in Market
ing, December 3.
Saturday Evening Post has outstripped other U.S. magazines. In the last three years it has added 83,000 to its circulation in Canada. It moved from third to first place among the big three U.S. mags in Canada (Ladies Home
(Continued on Page 4)
Keep your™-<2) on
90th Birthday For Maritime Manager
Mr. S. D. Herman, that grand old man from Lunenburg, Nova Scotia this week celebrated his ninetieth birthday. ‘Captain Sam’ as he is affectionately known to young and old has the distinction
(Continued on Page 3)
Variety Village Goes Dramatic For Xmas
Scrooge is holding the spot-light at busy Variety Village, where the stage is the current rage.
Although the village’s two dozen handicapped inhabitants are still interested in photography, swimming, music, horticulture and other activities, rehearsal for Charles Dickens’ Christmas Carol is the big item.
The boys presented the play
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Manitoba Motion Picture Pioneers Hold 11th Annual Meet In Wpg.
The Manitoba Branch of the Motion Picture Pioneers held their 11th annual meeting at the St. Charles Hotel on Monday December 6th,
1954. The following were elected to the Executive for the year 1955: Past President, H. Hurwitz; President, J. Biggerstaff; VicePresident, H. Swartz; Sec. Treasurer, B. Hurwitz; Social Chairman, S. Swartz; Membership, C. Krupp; Publicity, G. B. Dowbiggin. Board Members: J. Ferguson; J. H. Huber; S. Gunn; A. Fein(Continued on Page 2)
New French Paper Starts In Toronto
There’s a new publication for French-speaking citizens of Toronto. Called L’alliance, the French language publication has a minimum print run of 2,000. It costs $1 a year for 12 monthly issues and is (Continued on Page 2)