Canadian Moving Picture Digest (Jul 14, 1956)

Record Details:

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HOW CLEVELAND DID IT! You can do the same! Used regular trailer two weeks ahead. Sound truck with eye-catching display covered the town. Western display in lobby: Eye-stopping double-case of authentic western firearms. Attracted crowds and publicity. A fellow and a girl in western garb carrying holsters invited passers-by in front of theatre to test their skill. Those who were faster on the draw than the pair got guest tickets. Very effective. Got publicity space. Got review opening day with special art by having advance screening. This stimulated opening business. Interview record and plugs on radio ten days ahead. Also TV plugs. Special M-G-M recorded radio spots in advance and opening day. 40 x 60 action poster in lobby two weeks ahead. Special A-board in front of theatre with copy stressing fact no one seated last ten minutes of film because of surprise ending. Action front using hot copy and blow-ups based on M-G-M ads and pressbook. Gave away toy cardboard popping revolvers to disc jockeys, radio personalities, etc. Stickers on guns with thrill copy and “don’t give away surprise ending.” rif HERE'S A / SLEEPER? "FASTEST GUN ALIVE TERRIFIC IN FIRST 5! EL PASO ~First 2 days biggest M-G-M business in two years with exception of “Blackboard Jungle.” CLEVELAND Biggest M-G-M opening in a year with exception of “Ill Cry Tomorrow.” DALLAS Biggest M-G-M opening in 7 months. ATLANTIC CITY anp AUSTIN REGISTER BIG OPENING BUSINESS! The Critics Were So Right! ‘In the tradition of ‘High Noon.’ Rates high at any exhibitor’s box-office.” —Film Daily + “‘ Mass appeal. Exciting, suspenseful.” —M.P.Daily + “One of the year’s most taut, suspenseful dramas. Box-office natural.” — Motion Picture Herald + “Top Western marked by off-beat story and a snapper ending.” —Hollywood Reporter + M-G-M presents “THE FASTEST GUN ALIVE” starring GLENN FORD JEANNE CRAIN : BRODERICK CRAWFORD Based upon the story “The Last Notch” by Produced by Clarence Greene with Russ Tamblyn Frank D. Gilroy Screen Play by Frank D. Gilroy and Russell Rouse Directed by Russell Rouse