Canadian Moving Picture Digest (Jul 21, 1956)

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JAY L. SMITH | EDITOR AND: PUBLISHER VOL. 48, NO. 30 20th=-Kox Heads For 28 Releases By JAY L. SMITH beam That’s quite a write-up on Thomas F. O’Neil, RKO president, in the current issue of Newsweek. Article includes a four-page spread, plus a cover-photo of O’Neil, against a color still from the first production under the new RKO management, “The First Travelling Saleslady”. Newsweek Associate Editor Sandford Brown, in his article, details the resurgence of activity at the new RKO, pointing out that “the comeback will reach a milestone next month when RKO stages the world premiere of “The 999 First Travelling Saleslady’”’. Dore Schary, M-G-M_ studio head, at a recent meeting of key personnel at the studio, announced a severe and disciplined economy drive being put into effect immediately at the Culver City plant. Schary stated that making BIG pictures, just for bigness’ sake, is unprofitable, and that in the future, M-G-M is going to be a lot more careful in the way production money is spent. Schary emphasized that M-G-M is still willing to put as much money as is necessary into any given film, “provided that money is controlled and seen on the screen”. Schary also pointed out that over the past 18 months, the most profitable pictures from M-G-M, were those made on a reasonable budget. A release from Eddie Bushnell, assistant general manager of the CBC, revealed last week that the Canadian Broadcasting Corporation is involved in the production of the TV film series, “Last of the Mohicans”, which goes into production at Arthur Gottlieb’s Canadian Film Industries studio next week. The news release advises that upon completion, “The Last of (Continued on Page 2) CANADIAN MOVING PICTURE FIRST WITH THE FILM NEWS IN CANADA Published by CANADIAN MOVING PICTURE DIGEST COMPANY LIMITED “King and I’ Company’s Biggest Grosser Since “Robe” In 1953 Toronto: Heading for a target of 28 releases this year as part of an amplified production-distribution program, 20th Century-Fox has announced a 3-month summer line-up of 5 major CinemaScope 55 and Alta. Exhibs Back Fleming Censorship Calgary: A. W. Shackleford, of Lethbridge, president of the Alberta Theatre Association, and Douglas Miller, of Taber, vicepresident, have commented on the resolution of Calgary’s city council (See CENSORSHIP Page 4) CinemaScope attractions, it was revealed last week by Pete Myers, Canadian District Manager. The slate, covering July, August and September, represents one of the company’s strongest and most diversified arrays of films, led off by Rodgers & Hammerstein’s “The King And I” in CinemaScope 55 which currently is off to a smash (See 20TH-FOX Page 4) Jack Warner Hits Optimistic Note As New W-B President New York: As reported in last week issue of The Digest, the group of investors headed by Serge Semenenko and including Charles Allen, Jr., has successfully completed negotiations of several months for the acquisition of a major portion of the stock held by Harry M. and Albert Warner in Warner Bros. Pictures, Inc, Jack L. Warner, vice-president in charge of production for the motion picture company, has been (See WARNERS Page 4) JACK L. WARNER N.S. Theatres Get Slight Tax Relief Halifax: A slight bit of welcome relief for Nova Scotia exhibitors was the reduction this week of the Provincial Amusement Tax. Some time ago a Brief was presented to the Nova Scotia Government, and last May a delegation composed of Messrs. Jim McDonough, Peter (See TAX CUT Page 4) 10 Top Features For Paramount Release July Through December Toronto: Ten major Paramount films will enter release during the final six months of 1956, Gordon Lightstone, Canadian District Manager, announced last week. The schedule includes special engagements of Cecil B. DeMille’s production of “The Ten Commandments” and Ponti-DeLaurentiis’ “War and Peace.” Described by Lightstone as “the biggest box-office array of product ever to come from the company (See PARAMOUNT Page 2) RAY LEW:«5 FOUNDE? 1915-1954 JULY 21, 1956 “Trapeze” Smashes World Gross Record New York: Hecht and Lancaster’s “Trapeze” has broken the alltime world’s gross record in the first week of its general release, it was announced last week by William J. Heineman, UA Vice-President in charge of distribution. In the first seven days of 405 bookings in the United States and Canada, “Trapeze” has _ grossed $4,112,500, the greatest total ever registered in that period by any motion picture in the history of the industry. (See “TRAPEZE” Page 4) CBU’s 20,000 Members Toronto: The International Alliance of Theatrical Stage Employees and Projectionists and the Canadian Federation of Musicians are two of the participating groups (See CBU Page 2)