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DECEMBER 1, 1956
Fire Razes ‘Peg Beach Theatre
Winnipeg: George Ferley, 10year-old son of theatre owner John Ferley, was credited with saving the members of his family during a flash fire which broke out in the Highway Theatre, Winnipeg Beach, on Saturday morning, Nov, 17th. The theatre building, in which the family lived, was razed. Cause of the fire is unknown. George woke about 3:30 a.m. to find the building in flames. He roused his parents, and with his younger sister made his way out of the building. Neighbors and firemen were able to save some furniture and clothing, and the blaze was prevented from spreading to adjoining summer cottages. Loss was estimated at $15,000, which is partially covered by insurance. The building, built some 20 years ago, was originally a resort hotel, but was remodelled a few years ago as a theatre.
Loew's Dividend
Toronto: Marcus Loew’s Theatres Limited, Toronto, has declared an extra $1 dividend which will be paid along with the regular $1 payment for the fourth quarter of 1956.
Christmas New Years
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In Eastmancolor or black and white
In English, in French or bilingual
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*ASSOCIATED SCREEN NEWS 2000 Northcliffe Ave. Montreal
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Toronto
Very few drive-ins were continuing to operate in Ontario with Christmas only a month away. The Auto-Sky at Ottawa suspended operations last week with the announcement: ‘“We’re Closin’, Because We’re Frozen’. The Windsor D-I and the Clappison were among those operating two nights weekly on Friday and Saturday.
Country
A number of Ontario units of Odeon Theatres (Canada) Limited are featuring two-day engagements of a touring stage show called the Harlem Rock ’n’ Roll Revue, the dates including St. Catharines, Brantford and London. For the performances Nov. 28-29 at the Odeon Theatre, London, the stage was enlarged to accommodate the presentations. Incidentally, Manager Ken Davies and staff of the London house were presented with a courtesy plaque from the JARO headoffice, the ceremony being conducted by District Manager Steve McManus.
Maritimes
F. Gordon Spencer attended the meetings of the Motion Picture Industry Council held last week in Toronto, and accepted the special Pioneer Award for James Whitebone, who was unable to make the trip to Toronto.
e a e
William Boudreau, manager of the Capitol Theatre, Dalhousie, N.B., has been elected President of the Knights of Columbus Club in Dalhousie. He is also President of the town’s Rotary Club, and is on its Board of School Trustees.
Winnipeg
With winter setting in a number of smaller theatres are closing, either part time, or for a few months. The theatre in Elbow, Sask., has closed their doors Tuesday and Wednesday in November and December, and will close altogether for January, February and March. The theatre in Lake Lenore will be closing shortly for the winter months, while theatres at Rouleau and Yellowgrass have already closed.
e € e
Mrs. M. O. Miniely takes over the Community Theatre at Yellowcreek, Sask., from W. Lasko.
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Messrs. Harry and Bob Hurwitz spent a few days in Toronto where they attended various meetings and functions, as delegates of the Manitoba Exhibitors’ Association.
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Charlie Krupp, Associated Theatres, and Sam Swartz, Garry Theatre, also spent a few days in Toronto, taking in Pioneer meetings, etc., as well as the Grey Cup game.
e s se
The Crescent Theatre, Winnipeg, will close on November 30th. e ® e
Mrs. Rosalee Brisson, booker at Western Theatres, leaves the 3
Company at the end of the year. Mr. Al Smith (Smitty), formerly of 20th Century-Fox and M.G.M. becomes the new Western Booker, as of Monday, Nov. 26th.
Vancouver
W-B’s “Giant” is just that at the Orpheum, a real blockbuster, which is making it tough for everything else downtown. It looks like a new house record. To date, it’s running ahead of “War and Peace” grosses which were also solid for four weeks. “Ack” had to ring in an extra show late Saturday night, with patrons getting home around 2 a.m.
o ® e
Charlie Chaplin gave the small seat Studio the best week’s
business in a year on the reissue of “The Gold Rush” at 90c top.
PAGE THREE
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Lethbridge, Alta., thanked the distributors on behalf of all the exhibitors, not only for the luncheon, but for the fair manner in which they have been dealing with the exhibitors this past year.
While there is still a long way to go before exhibitors and distributors in Canada can have a complete understanding of each other’s problems, a big step in the right direction has apparently been made.
Now, perhaps, exhibitors and distributors will combine to publicize and exploit the many outstanding motion pictures that are reaching our screens, now and in the months to come, and with both branches of the Industry working together, it should be no problem to win back a good portion of that socalled lost audience that we once had or to gain a new one.
One positive action that can result in many new or renewed theatregoers, is the so-called Oscar Derby, or Academy Award Contest, sponsored last year by the Publicity Committee of the Motion Picture Industry Council. So successful was it last year, that even before it was over, exhibitors, participating newspapers and _ prize donors expressed a desire to see it continued on an annual basis.
The report given to the Industry Council by the Chairman of the Tublicity Committee, Charles S. Chaplin, so definitely demonstrated the value of the contest that the Council not only voted to continue the project, but appointed H. C. D. Main as special co-ordinator to handle the many details involved in getting the campaign going.
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THE CANADIAN MOVING PICTURE DIGEST, Authorized as Second Class Mail, Post Office Department, Ottawa. Jay L. Smith, Editor-in-Chief; Correspondents: Bruce Peacock, Regina; Libby Bookhalter, Winnipeg; Jack Droy, Vancouver; Will McLaughlin, Ottawa; Bill Press, Toronto; Helen Crawley, St. John. Address all mail to Publisher, Canadian Moving Picture Digest Company. Ltd., 501 Yonge St., Toronto. Telephone: WAlnut 1-4352. Cable: Raydigest. Est. 1915. Publication weekly. Subscription: $5.00 yearly.