Canadian Film Weekly (Mar 11, 1942)

March 11th, 1942 New Orson Welles Feature Ready Orson Welles’ second Mercury Film Production is amongthe our feature films announced by KO for March release. These are “The Magnificent Ambersons,”’ “Sing Your Worries Away,” “Mexican Spitfire at Sea,’ and “The Beautiful Bachelor.’ Welles is both producer and director of “The Magnificent Ambersons,”’ screen version of the Booth Tarkington novel. He does not appear in it. The featured players are Joseph Cotten, Dolores Costello, Anne Baxter, Tim Holt, Agnes Moorehead, Ray Collins, Erskine Sanford and Richard Bennett. en get “Sing Your Worries Away,” film musical, has for principals Bert Lahr, June Havoc, Buddy Ebsen, Patsy Kelly, Dorothy Lovett, Sam Levene, Margaret Dumont, Alvino Rey and his Orchestra and the King Sisters. Lyrics and music are by Mort Greene and Harry Revel. It was produced by Cliff Reid, directed by A. Edward Sutherland. * a “They Flew Alone,” film drama * * * * based on the careers of the flying Mollisons, with Anna Neagle and Robert Newton in starring roles, has been completed in England by Producer-director Herbert Wilcox, and is now in course of editing. Miss Neagle and Mr. Wilcox, on completion of the editing work on “They Flew Alone,” will leave London for Canada with a print, to arrange gala performances of the picture throughout the Dominion. While im Canada, the star and producer-director will also inaugurate a series of personal appearances in the principal cities in aid of the Royal Canadian Air Force Cadet League. In “They Flew Alone” Miss Neagle will portray Amy Johnson and Newton will have the part of Jim Mollison. oS Now AS FOR THE PAST 30 YEARS For Satisfaction In Theatre : Equipment ‘|PERIGINS COMPANY LIMITED 277 VICTORIA STREET 2027 BLEURY STRIET TORONTO MONTREAL t 4 pe man’s here again—Harland Rankin of the Centre, Chatham. He just pulled off a 10 strike. Harlan program, company, just promoted a radio sponsored by a lumber which will be broadcast from his stage every week. He gets the pulling power of the show, a commercial over the air, and ten $25 watches to give away for a period of ten weeks. He also promoted merchants to subscribe to a weekly booklet, placing ads therein. His booklet | plugs his attractions and costs him | nothing for delivery and printing. The program is not thrown away because it contains lucky numbers for passes. He calls his stage show “Opportunity Nite.’’ And on his laugh week show he proclaimed: ‘Bring your troubles to us. We'll cure ?em!” That Harlan is a top gag man— what what a lousy fisherman. ad * * ANAGER Joe Paul of the Park, Welland, got quite a kick out of the fact that his house played an important part in the Victory Loan drive in that town. Joe was opening “49th Parallel” and for its debut eve Mayor T. H. Lewis addressed the audience in behalf of the Loan. Prior to the picture the Welland Sea Cadet Corps, under Commander William Mason, paraded to the theatre. The local newspaper front-paged the opening and the drive doings. * a ce 4p FRASER, Century, Trenton, worked out the best juvenile goodwill stunt of the year—the Century Victory Legion. A number of showmen, including Leo Coyle, Granada, St. Catharines, have already picked this up. The members of the Legion vow to take an active part in winning the war. The Red Cross endorsed the idea and got behind it in every school. Leo handed out 3,000 heralds and I have asked him for some to give to those who are interested. Get working on this one. It’s a peach. + * = HEF s Mel Jolley, the pride of the Columbia, St. Thomas. On “Dracula and Frankenstein’ he distributed 2,500 faint checks. In case anyone swooned at the horror show he or she could come back for easier-to-take fare at a later date. He had special newspaper ads with good copy and a display front borrowed after reading about it here which cost him nothing but the shipping charge. Canadian FILM WEEKLY Saal GOB o aera 9 © 2 By Lloyd M. Mills |B. BROWN of the Vanity, Windsor, had a great campaign on ‘49th Parallel.” Officials of Detroit and Windsor were present at the opening. A list of things done in conjunction with the campaign follows: All presidents of Home and School clubs attended a screening of the film and told the school ‘ children about it. The Provincial Board of Health and medicos gave it their endorsement. This was passed along hospital switchboards. Thirty members of the staff of Metropolitan Insurance Company plugged the film on all their calls for a week before the opening. All copy sensationalized Nazi invasion of Canada. the Readers and radio plugs before and during playdate. Two large window tie-ups with the Northwest Fur Company, showing furs from every part of Canada. Usherettes wearing large white and gold shields plugging picture one week in advance. Theatre front used bold and bright colors simulating headlines. Full action displays of bombing and sinking of sub attracted much interest. These aren’t all the stunts used, either. Needless to say, the picjeure had a big week. a BE a N ‘Keep ’Em Flying” Stewart Gillespie got over some good ones, beside a co-operative ad in the paper. He’s at the Marks, Oshawa. He ran a special bus service to his early show for war workers. His display of working models of different types of aircraft won much attention. He built soasle hangars and runways. One plane, attached to a motor, kept flying around the window all the time. Great work, Stu. oS % Ween WHITE, Community, Welland, played the same horror program as Jolley and picked up marquee horror heads with flashing eyes, borrowed after one of our tips from the Marks, Oshawa. He also used ads and window cards. R * EN HERBERT, Centre, London, ‘“~“ handed out 2,000 teaser heralds for “My Life With Caroline.” They were marked “For Men Only.” Window cards and the usual plug-stuff helped keep them coming. ca = Page 7 ‘Lola Brought Back In New York A return engagement of Warner Bros.’ memorable production, ‘‘The Life of Emile Zola,” starring Paul Muni, began at the Globe Theatre March 7th. This is a _ spe cial New York showing of the film, which was chosen as the best production of 1937 by the Academy of Motion Picture Arts and Sciences. Joseph Schildkraut’s performance in the role of Captain Alfred Dreyfus was chosen as the year’s finest work by a supporting player and the screenplay was also cited by the Academy. High on the list of all-time successes in the annals of the screen, “The Life of Emile Zola” returns for its special engagement at the Globe Theatre at a time particularly fitted to its inspiring story. The greatest dramatic sequences of the picture deal with the fam| ous Dreyfus Case; today, at Riom, ; another front-page French political trial is under way. % x a at x “Across the Pacific,’ starring Humphrey Bogart with Mary Astor and Sydney Greenstreet, the acting triumvirate who scored in \‘‘The Maltese Falcon,” goes into | production Monday at the Warner Bros. studios in Burbank. John Huston, who directed “The Maltese Falcon,” will also pilot the new film. The screenplay was written by Richard Macaulay from the Saturday Evening Post story, “Aloha Means Goodbye.” CONTRACT SALES OFFICE PHONE TR.1257 GT’ FLOOR TY ye Chaat