Canadian Film Weekly (Sep 9, 1942)

Page 6 Revivals in New York ALGIERS—1938 romentic drama; Boyer, Lamarr, Gurie. ALI BABA GOES TO TOWN— 1937 comedy; Eddie Cantor. CAT AND THE CANARY—1939 comedy-mystery; B. Hope, P. Goddard. FAREWELL TO ARMS—1932 revival of Hemingway's famous story; G. Cooper, H. Hayes. GUNGA DIN—1939 melodrama of British India; C. Grant, D. Fairbanks, Jr., V. McLaglen. HIS GIRL FRIDAY—1940 comedy; C. Grant, R. Russell. HORSE FEATHERS—1942 farce; Marx Bros. JOY OF LIVING—19°8 comedy; I. Dunne, D. Fairbanks, Jr. LIFE OF EMILE ZOLA — 1937. Dramatization of the life of the novelist; Muni and Sondergaard. LONG VOYAGE HOME — 1940 nautical drama from four O'Neill plays; T. Mitchell, I. Hunter, J. Wayne. OF MICE AND MEN — 1940. From Steinbeck’s novel; B. Meredith, L. Chaney, Jr. PHILADELPHIA STORY — 1940 comedy from the P’way play; Hepburn, C. Grant, J. Stewart. PLAINSMAN, THE—1937 historical drama; G. Cooper, J. Arthur. ROAD TO ZANZIBAR — 1941 farce comedy; Bing Crosby, B. Hope, D. Lamour. TARGET FOR TONIGHT -— 1941 documentary of the RAF. THEODORA GOES WILD—-.1936 comedy-romance; I. Dunne, M. Douglas. THREE CORNERED 1933 comedy; Colbert. T'IOP HAT—1935 musical; F. Astaire, G. Rogers. WEE WILLIE WINKIE — 1937. Kipling’s adventure story; V. McLaglen, S. Temple. MOON — Argentina Revises USA Film Ban In answer to the protests of distributor representatives at the banning of “49th Parallel” and “Secret Agent of Japan,’ the Argentine government has made a ruling that the picture can be shown if edited. The decision does not alter a recent ruling that all films with war and spy themes that contain scenes reflecting on different countries must get the okay of Canadian FILM WEEKLY CONTRIBUTED BY CANADIAN SHOWMEN FOR CANADIAN SHOWMEN Contributions to this column will be greatly appreciated from any member of the motion picture industry, from coast to coast, whether he has chain affillations or is strictly independent. Address all letters to ‘‘What Did You Do?” c/o Film Weekly, 21 Dundas Sq., Toronto, Ont. Boe BROWN, Vanity, Windsor, sent out letters with invitations enclosed to all barber shops in the city, informing them of the appealing situations in the Vanity’s main feature, “Twin Beds.” Descriptive illustrations of leading scenes were enclosed, building up a natural interest. As Bob has already informed us, nobody talks more than a barber, and he gets splendid publicity from these tonsorial artists. A bowl containing goldfish placed in a window and copy which read, “Pity these poor fish —they will not see ‘Twin Beds,’ the uproarious comedy, etc.” A newspaper contest offering prizes to the most original, novel and interesting letters answering the question, ‘‘Which do you prefer, twin beds or a double bed?”, again opened the great controversial question of the home. = a we 12 VICARY, Opera House, Orillia, sent out smart-looking teaser cards for “In This Our Life.’ The card was about 3x6 and referred to the fact that one cannot live forever, onshould take advantage of the present, go to the movies often, etc. The lines are quite unusual and a copy of same may be had by writing to this office or to Les Vicary. z ™ * ARLAND RANKIN, Centre, Chatham, ran a very successful beauty contest. Miss Selina Diercke was crowned ‘Miss Chatham of 1942.” Newspaper reports of the contest claim it was the largest crowd that ever jammed into the Centre theatre. Congratulations, Harland. We think it’s a grand idea and just the season for a “Beauty Contest.” How about it, fellows? * m * ByPay night, the Vanity thea tre, Windsor, was the scene of a benefit in aid of the Windsor Police Spitfire Fund. Admission to the show was by silver collection. Bob Brown turned over his theatre for the benefit of the Fund. Goodwill and good fellow the foreign minister before being |ship should be part of every released. manager’s program, | MES: R. M. HARRISON, pinch hitting for her husband, who is still on the sick list, put out an interesting campaign on “How Green Was My Valley.’”’ Valuable publicity was gained through the P.A. System at the Rotary carnival, where a_ record-breaking crowd attended, including folks from the nearby towns. The main booth was well covered with cards, playdates, etc., plugging “How Green Was My Valley.” On “Ship Ahoy” four real lifebelts were made up edged with rope. Cutouts from one _ sheet were pasted in the centre and with the name of the feature painted around. These made very attractive hangers for the marquee. | Any exhibitor playing this fea| ture may have the use of this display by writing to this office. For “Tortilla Flat” a smart ad was inserted in the rental column and read: “For Rent—‘Tortilla Flats’—Every seat in the Capitol theatre, Cobourg, for Mon., Tues., etc.” » = * EG BOOK, Geneva, Orillia, had | two music store tieups for “Ship Ahoy.” An attractive false front was built on the theatre and all sailors on leave were admitted free. * = * ALPH TIEDE, Century, Trenton, had a 40x60 poster display outside the theatre, with copy in very large print, which read: ‘We're stuck for copy. All we can say is—’’ The remainder of the copy, set in a small square and printed very small, could only be read upon closer inspection. Plenty of white space and catchline on top gained more attention than ordinary copy under the same circumstances. a * x IL, GIGUERE, assistant manager * of the Grand, Sudbury, set up a question box in the lobby of the theatre. Copy read: “Drop your love problems here, and have them answered by the married bachelor in the picture.” This setup drew a great deal of attention. “o> | September 9th, 1942 OR “The Awful Truth’ Chuck Smith, Royal, North Bay, plus radio spots, lobby display, etc., had a young man with a sign on his back leading a wire-haired terrier through the streets. The dog also carried appropriate theatre copy. On ‘‘Wings of the Navy’’ he had an attractive window display of aviation books and model planes. Radio spots were also used on this feature. * = * [PHE at the Regent, ~" Creighton Mines, where Doug Patterson does the managing, gave out Lucky Number coupons, one week in advance, offering free tickets for coupons with corresponding numbers flashed on the screen each evening during Movie Week. The back of the coupon carried the week's attractions. Small pennants were hung around the marquee, plugging “49th Parallel” as the picture “Of Canadians for Canadians.” cashier, xe * 4 N “Henry Aldrich for Presi dent” Mel Stephens, Granada, Dunnville, distributed 1000 postcards to tourists, via box office, rectaurants and newsstands. When giving some of these away, the doorman casually mentioned that a one-cent stamp was all that was required to send this attractive card to a friend in town or elsewhere. This went over very well. CONTRACT SALES OFFICE PHONE TR.I257 G™4 FLOOR «~«EATO 6? College Stitet