Canadian Film Weekly (Dec 9, 1942)

Which We Serve’ Distributed by United Artists; Dave Coplan, general manager. This great picture was made possible through the co-operation of Sir Alexander Korda and was produced in England by Noel Coward. We congratulate everyone associated with the presentation of this outstandirg motion picture, and we urge every exhibitor in Canada to arrange an early showing. We are proud to be associated with an industry that can give you such a nicture as °Im Which We Serve’ HARRY J. ALLEN * Producers Releasing Corporation LIMITED Executive Offices: 2771 Victoria St., Toronto, 2, Ont. ® anne Canadian FILM WEEKLY Contributions to this column will be greatly appreciated from any member of the motion picture industry, from coast to coast, whether he has chain affiliations or is strictly independent. Address all letters to “‘What Did You Do?” c/o Film Weekly, 21 Dundas Sq., Toronto, Ont. RS. R. M. Harrison of the. Capitol Theatre, Cobourg, | used a vacant store window to display window cards, stills, photos, one sheets and model aeroplanes obtained from the students of the Collegiate Institute, on “Eagle Squadron.” Special ads appeared in local and country papers and cards were attractively displayed in hotels and milk bars. * * ME JOLLEY, Century, Trenton, plugged his ‘Anniver sary Week” as the third year of the best entertainment at “Trenton’s Finest.’ Anniversary banners, made by a local sign painter, were used under the marquee. Window cards and heralds were distributed all over town and letters were sent to air schools and civic heads. The sound system was used outside for special music and anniversary plugs BE CUPPLES, Grand Sudbury, erected a special front at the entrance to the theatre, with sockeye copy. A half moon board, mounted in the marquee arch beartitle, superimposed on a large Swastika, with copy ‘“Barbarism Exposed, Murdering, Pillaging, Despoiling.”’ The reader’s eye then carried down to the title on the “This Is The Enemy.” * * ALTHOUGH unable to get direct plugs on the radio, Bob Brown of the Vanity, Windsor, managed to strike a responsive chord by getting special mention on a woman’s program. Plugs such as “I see where ‘Blossoms in the Dust’ is back again at one of the Windsor | theatres,” and “Greer Garson, that grand star of ‘Mrs. Miniver,’ is playing in another Windsor program,” were enough to get results. * % % OR “Butch Minds the anon: Max Phillips, Regent, Sudbury, constructed an eye-catching lobby display, centered around a large baby doll, set in a highchair and watchfully guarded by a caricature cutout of Butch. The town’s largest dairy inserted milk collar advertising cards on all outgoing milk bottles. The dairy also joined in a co-operative newspaper ad. half moon, TEWART GILLESPIE of the Elgin, Ottawa, attached large printed letters to all mirrors, spelling out the title of the picture, “You Were Never Lovelier.”’ This stunt attracted a great deal of attention and was very gratifying to the female crystal gazers. "Flying Fortress’ |Holds Over Vitagraph’s “Flying Fortress,” which got a big premiere in Montreal, was held for a second week at the Capitol Theatre of that city. It’s'a pre-release engagement. The picture, made in England and starring Richard Greene and Canada’s Carla Lehman, drew fine reviews in Montreal. Andy O’Brien, movie mentor of the Montreal Standard, wrote: “It packs an uncanny degree of realism comparable only with that of ‘Target for Tonight,’ movie sensation of a year ago. ‘Flying Fortress’ avoids the corny pitfalls.” December 9, 1942 | Barron Speaks To Adsales Men Win Barron, Paramount publicity chief in Canada, was the speaker at a meeting of the Young Men’s Advertising Sales Club in Toronto last week. “Publicity,” Barron told them, “is the creation of an idea, the implanting of it in the public consciousness, the cultivation of it towards the shape its creator desires, and the ultimate fructification of it in profit or credit or both, and the carrying out of all these processes by every appropriate channel that exists or can be created. “Sometimes, when publicity material is presented to a newspaper, it is referred to the advertising manager. He won’t print it because he has had nothing to do with the placing of the ‘dope.’ He wants to be able to call up the boss and say, ‘‘Look, old boy, did you see the lovely bit of material I placed in this morning’s Bladder for you? “Tt’s easy enough to talk about beating the big drum of publicity but those that criticize the smallness of the sound that sometimes results do not recognize the degree of ingenuity, tact, experience and luck required to beat even lightly a drum you don’t own or:control.” Barron screened a new picture for the group and pointed out the influence of movies in spreading the popularity of any number of things. -——s«sThree Directors Appointed ON © JOHNS! FW 8S Ww. G. HUNT Winnipeg, Man. Three new Directors have been appointed to serve on the Board of Dominion Sound Equipments Limited. These names reflect the Dominion-wide scope of the firms’ business which includes: Distribution of Theatre Sound, Projection Equipment, and miscellaneous Supplies—Aeroplane Engine Test Equipment— Servicing of Theatre Sound Equipment and Ship Wireless Apparatus. This Company also distributes Acoustical Materials and this Department of the Company has grown in importance during the last few years, due to the increased demand for noise-quieting in Offices, Manufacturing Plants, Schools, Churches, Hospitals, etc. The new Directors are F. W. Johnson, Halifax, N.S., W. T. Hunt, Winnipeg, Man., and T. Clarke, Vancouver, B.C., each of whom occupies the position of District Manager of the Northern Electric Company Limited, in his respective District. These appointments were recently announced by M. K. Pike, President, who has just returned from his annual Western trip of inspection. te &