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February 17th, 1943
Ss la cv : Ro,
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FINE FAST FEATURES
THAT ARE STANDING "EM UP EVERYWHERE!
Secrets of a Co-Ed
Tina Thayer, Otto Kruger, Rick Vailin
Baby Face Morgan
Mary Carlisle, Robert Armstrong, Richard Cromwell
A Night for Crime
Glenda Farrell, Lyle Talbot
Tomorrow We Live
Jean Parker, Ricardo Cortez
—COMING—
An Alexander Korda Production
‘The Scarlet Pimperner
With Leslie Howard, Merle Oberon and Raymond Massey
Producers Releasing Corporation
LIMITED
Executive Offices: 277 Victoria St., Toronto, 2, Ont.
‘He Had a System
Canadian FILM WEEKLY
Jit ry = A
J. ee Ee
a Th
aillf WESOSSWN
Every manager knows the anti-social patron. customer, unaccustomed to
This type of
being waited on and probably the victim every day of someone’s superior authority, seeks compensation by making life miserable for the ushers. A minor mishap or a fancied wrong brings this patron down on the
manager’s head, demanding the usher’s scalp—or his job.
One manager, according to what was revealed during an informal discussion of the subject by boxofficers, found a way of keeping everybody happy. When Mrs. Van Doodle stomped into his office, overwhelmed with indignation, the manager sent for the usher in question.
“See here, young man,” blistered the manager. Then followed a sizzling denunciation. The usher, seemingly dejected and almost in tears, left sadly on being told he was fired after that night’s closing. Mrs. Van Doodle went away happy.
The next day the usher reported for work as usual, just as though nothing had happened. To tell the truth, nothing did. The complainant was satisfied, the manager smiled at the way his little act worked smoothly and regularly, and the ushers enjoyed being part of the little game.
. . .
‘It Had a Familiar Sound
“Forever and a Day,” the all-star picture to be released shortly, gave one batch of bookers a private Jaugh the other day. Anna Neagle is a girl who has run away from her guardian to avoid marrying an elderly man of his choice named Barstow. She takes refuge in the home of C. Aubrey Smith and falls in love with his son, played by Ray Milland. The line that got the laugh was served up by one of Milland’s servants: “I hate to think of her having to go back to that old Barstow!”
Screening room double bills allow all the booking taboos, such as showing the same actors in both pictures, identical backgrounds and so on. Recently the bookers got through looking at Sabu, Jon Hall and Maria Montez in “Arabian Nights,” which was followed on the screen by Monty Woolley and Ida Lupino in “Life Begins at 8.30." In the latter picture Sara Allgood, an ex-actress, reads some lines from a famous play. “Sabu,” snorts Woolley, “could have read it better!’ Sounded as though
it had been planned. * « *
A Coincidence, Really
To those of you who saw the Imperial standee in the Yonge street lobby, which read: “Historic Victory Meeting of Roosevelt and Churchill in Casablanca,” then looked above the entrance at the large paintings of the president and the prime minister, this may explain what you've been wondering about, Those pictures weren't put there as part of the advertising for even so important a newsreel.
The patriotic—and perhaps far-seeing—Tom Daley, who skippers the FPC flagship, had them put up there months and months ago. Mr. Roosevelt looks confident and determined, Mr. Churchill is smiling like a man who knows something good but won't tell, and Mr. Daley is chuckling to himself at the way things become unified eventually,
* * *
Cheesecake for Dessert
Sam Glasier of 20th-Fox Adsales got a wire from a magazine editor asking for “Star stills—cheesecake preferred.” Cheese
cake, if you don’t know, of limb in the lingo of the press. Sam wired back: “Sorry. Due to food restrictions all out of
means plenty
cheesecake,”
It’s not seems to be. Cheese of the farm variety goes overseas by the ton. And, what with a cut in the number of stills, the Hollywood brand isn’t as plentiful as it used to be
so much of a joke as it
SQUARE
Page 7
OF CANADA LTD.
277 Victoria St.
Toronto
THE HIT OF THE YEAR!
Silver Skates
Don't take our
word that it
has what the
public wants— READ
these 100°%
rave reviews:
“Fine film packed with tainment for audiences of all
enter
ages... rating excellent Motion Picture Herald
looks
exhibitor
“This superior spectacle ltke a field day for and producer alike on par with anything turned out by
any studio”
Showmen’s Trade Review
Skates’ cinch profit
bookings
” “Silver musical ice
revue maker for
Variety
“One of the snappiest ic
skating revues to come out of
Hollywood”
Jimmy Fidler
“Score oud clanging bull's
eye for Mono “Silver Skates’ is an Ay d cocktai
Film Weekly
PLAY IT NOW!
Canadian
Write, wire or phone nearest
MONOGRAM EXCHANGE
Torento, Montreal, St. John, N.B., Winnipeg, Calgary ’ ancouver
your