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The Lowdown on the Production and Distribution of the Best Shows in Town!
NO. 9
‘Star Spangled’ Gives Bhythm to BO
LUCKY ALAN LADD gives a lady a lift in Paramount’s spy drama, “Lucky Jordan.”
Canuck Gets Break In ‘Dr. Wassell'
Yvonne de Carlo, svelte young beauty from Vancouver, B.C. who came to Paramount via the Night Club route, gets her first chance to combine dramatic acting talent with sex appeal in Cecil B. DeMille’s “The Story of Dr. Wassell.”
Miss de Carlo studied ballet in Vancouver and appeared in many Little Theatre productions before going to Hollywood two years ago. She first worked at Earl Carroll’s but left to become 2 specialty dancer at the Florentine Gardens where she was discovered by Paramount, who put her under contract quickly. Her option was just picked up. In the “Story of Dr. Wassell,” she will play the part of a Javanese girl.
Although tests are under way, castings to date include only Miss de Carlo, Eddie Bracken, Carl Esmond, Philip Ahn, Miles Mander and Bruce Laster,
Funfest with Laughter Unlimited
In its opening engagements in Canada, Paramount’s new bombshell, “Star Spangled Rhythm,” exploded with telling effect at the boxoffice. In Calgary, Winnipeg and
Vancouver, the results have been exceptional—but it’s an exceptional picture. What with 48 stars of top boxoffice calibre!
In Calgary, Winnipeg and;——
Vancouver, “Star Spangled
Rhythm” was a hold over doing better business in each situation than that run up by “Road to Morocco.” ‘Morocco’ outgrossed “Reap” and “Holiday Inn” by sensational margins. In every situation it did 50-100 per cent better business than any previous Hope or Crosby film. Imagine, if you can, what that means at your boxoffice for “Rhythm.”
Clear the decks, boys, you’re going to have plenty of action with “Star Spangled Rhythm.”
After breaking every record in the iNew York Paramount, “Star Spangled Rhythm” moved on to new fields of success. Denver, Frisco, San Antonio, Cleveland, Miami, Providence, Boston, New Orleans, Dallas, Atlanta, Los Angeles—the story was always the same. Even the records established by the wonder picture, “Road to Morocco,” fell by the wayside when “Rhythm” got under way. Exhibitors’ remarks had one thing in common: “I simply can’t believe it—even if it is a Paramount picture.”
There are some excellent musical numbers in “Star Spangled Rhythm.” “That Old Black Magic” is already on the Hit Parade and many of the others are headed in that direction. Among them are “Hit the Road to Dreamland,” “Old Glory,” “Sharp as a Tack,” “Swing Shift” and “A Sweater, A Sarong and a Peek-a-boo Bob.” These numbers are sung by such stars as Bing Crosby, Dorothy Lamour, Dona Drake, Barbara Britton, Paulette Goddard, Veronica, Lake, ete.
“Star Spangled Rhythm” is the picture that turns Mondays and Tuesday into boxoffice weekends! Holds up the weakest weekdays right on the heels of sensational Friday and Saturday figures! Weekdays won't be weak days anymore—not when you're playing Paramount's miracle money show.
Rialto Record For ‘Lucky Jordan’
Because of exceptional business, “Lucky Jordan,” Paramount melodrama starring Alan Ladd, will be held at the Rialto Theatre, New York, for a record eighth week. In going five weeks, “Lucky Jordan” became the first film to play an engagement of that length at the Rialto since the opening of the house during the Christmas holidays in 1935.
That is just ONE of the eyeopeners attendant on the showing of “Lucky Jordan” around the country.
Alan Ladd has a new leading lady in “Lucky Jordan,” Helen Walker, a gal you'll be hearing a lot of in the future.
Another new face in the picture is that of Marie McDonald, blonde beauty just signed up by Paramount.
PARAMOUNT STILL PARAMOUNT
In the Canadian Exhibitors Poll conducted by the Canadian Film Weekly and just concluded, Paramount had three out of the Ten Best Boxoffice Films of 1942 — “The Fleet’s In,” “Holiday Inn” and the Technicolor epic, “Reap the Wild Wind.”
In another recent nationwide survey just concluded by the Gallup Audience Research Institute, Paramount Pictures headed the list with three out of six. They were “Wake Island,” Holiday Inn” and “The Road to Morocco.”
Paramount Short Subjects came in for Oscar awards when a4 “Speaking of Animais” walked off with honors in the one reel division.
Milland’s Next Pic Is "The Uninvited"
Ray Milland, co-starring with Ginger Rogers in “Lady in the Dark,” has another exceptional role awaiting him when he finishes that picture. He will be the romantic star of “The Uninvited,” Paramount picturization of . the best selling novel by Dorothy MacArdle.
Paulette Goddard, Dorothy Lamour and Veronica Lake, who inject an “intangible something” into the musical number, “A, Sweater, A Sarong and a Peek-a-Boo Bob,” from the new and smashing filmusical, “Star Spangled Rhythm.”