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[LAASSY
VOICE of the
ASCE SAS AA
CANADIAN MOTION PICTURE
INDUSTRY
Vol. 8, No. 38
a
Ask fio ec Tie With Ottawa
“We are ready President J. Arthur
and willing,”
Hirsch told} in promotion literature Theatrical Industries last week in Montreal, “‘to give our entire help to the government, but I think that we should be consulted as a whole and not let things drift in
Win Yourself a Patriotic Prize
TORONTO, SEPTEMBER 15, 1943
Prospectus Versus Product
Exhibitors Ask That Pre-Season } Printed Promises Be Kept
A question being raised in USA exhibition circles which may have some future application to Canada is the failure of certain distributors to live up to-pre-season promises made and prospectuses.
$2.00 Per Annum
Veteran Ottawa Operator Passes
A veteran Ottawa motion pic
. 5 75x Gao We ture projectionist who learned his The complaints, though trade in the days when the pro
originating across the line, jectors were cranked by hand, are of particular interest here| Michael Ventura of Ottawa, died because they apply to the sale there last week. He was 45 years of yearly blocks, a method in| °¢:
a haphazard way, as has often (Continued on Page 4)
Technicolor at Peak Production
If Technicolor continues its yearly growth in the same proportion it won't be too long hefore sepia A features will be in the minority. The company’s cameras are being subjected to the maximum use right now. They have 22 of them in action, two to each film in production, and it could use several times that number.
sii | (Continted “wa. Fema: ©) ic on Page 6)
; the meeting of the Quebec Allied '
The Motion Picture War Services Committee will hold a contest for all theatre workers to find a good slogan for the coal conservation campaign. Prizes will be $25, $15 and $10 in War Savings Certificates for the best punch-lines. The Fuel Committee of the organization will do the judging.
All details will be announced soon, So get a head start by using your head now. ‘There’s money, fun and duty in the pursuit of an apt phrase.
Help earn part of your personal coal bill by thinking of ee eee ane that will help ooydanuae
Theatre Men Plan Coal Conservation
The coal shortage, now
Janada’s No. 1 emergency, will
get the special attention af theatre operators under the
leadership of the Motion Picture
That body met with men from
nl)
Barron Now Voices Paramount News
‘Win Barron, Paramount’s Canadian publicity man, is now com-~ mentator for the Canadian part of that company’s reels. Paramount has been using an increasing num-~ ber of Canadian subjects and theatres are boosting the reel through newspaper ads.
War Services Committee. the Department of Munitions! and Supply in the office of Chairman J. J. Fitzgibbons to work out ways and means of effecting and influencing con: servation.
To help bring about a 30 per cent reduction in coal used for heating theatres a two-page guide and pledge is being circulated} Exhibitors will follow its instructions closely, at the same time using the screen, lobby and acdver(Continued on Page 2)
‘Phantom of the Opera’
Boxoffice Sensation in Canadian Motion Picture History!
The Biggest
general practice in the Dominion. In the USA yearly block booking | is an exception, most of the come panies selling in blocks of five.| The right to cancellation and substitution provide the exhibitor with | Ventura,
A UNIVERSAL PICTURE in GLORIOUS
25 years ago. for his father,
(Continued on Page 2) (Continued on Page 2)
The Coal You Save Will Heat Hell for Hitler
With Hitler’s European Fortress being transformed into his tomb by the Allies, another double-barrelled job that will speed the process has been given theatre men. You are being asked to cut your use of coal by 30 per cent and to influence your patrons to do the same. Those ebony chunks are really black diamonds these days.
Whenever a great issue is moving towards the decisive period one thing becomes plain—that the greater the action, the greater the reaction. The increasing action in Europe by our soldiers and their comrades has caused a proportionate reaction at home. And a very important part of it is the need to save coal.
Coal moves the trains and ships which speed our soldiers towards victory. Coal heats the smelters from which are weaved in steel many of the things of war. Coal is importantly related to the outcome.
The English lived for so long during this war putting out fires they didn’t light. The Germans are living among fires they aren't lighting and can’t put out. But Canadians still light their fires and put them out any time they want to—one of the rarest privileges in the world today. Exercise that privilege by making fewer fires and cutting down those you do.
Save coal to beat Hitler. Save to beat Hell.
TECHNICOLOR
After playing in an orchestra for some time during his late ‘teens, he went into motion picture work At first he worked the late George at the old Paris theatre.