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Page-6.
Greats *
COUNT OF MONTE CRISTO Robert Donat LAST OF THE MOHICANS Randolph Scott SANDERS OF THE RIVER Paul Robeson SCARLET PIMPERNEL
Leslie Howard
HENRY Vill
Charles Laughton
ELEPHANT BOY
Sabu
GHOST GOES WEST
Robert Donat
LAUREL and HARDY
FEATURES
1. Pack Up Your Troubles
2. Pardon Us 3. Beau Hunks
* WATCH FOR
CORREGIDOR
Otto Kruger, Elisa Landi
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Producers Releasing
a Corporation LIMITED
Executive Offices:
277 Victoria St., Toronto, 2, Ont.
age or" : p ‘Ly * :
Troops
The Brandon, Manitoba, Sun told its readers recently about the effect of movies at home and abroad. Said the article:
There are over 1,240 theatres in operation in Canada and if each one had a complete “sell-out” at every performance there would be more than 531 million admissions in a year. As a matter of fact it is estimated that each person in the Dominion, man, woman and child, spent about $4.10 on movies last year. That may seem like a lot of money but it was probably considered well spent. A good moving picture bolsters morale. Ask any soldier or sailor or boy in airforce blue. Men and women under arms at home and abroad find decent, satisfying and cheap entertainment in the theatres. They would be lost without such means of passing time.
Should their duties take them across the world to the Middle Bast, say to Egypt, a movie will be like an oasis in the desert: But they will still be able to follow the antics of Mickey Mouse and Betty Boop because there are about 120 theatres there, some of them open air, and most of the pictures shown are made on this continent. There is no dubbing, but French subtitles are superimposed and Arabic translations are thrown on a side screen. Palestine, Iraq and also Iran have movie theatres. Audiences in Iraq seem to have difficulty in understanding animated cartoons, however, s0 musicals are favored, but adventure stories and sentimental stories of a morbid character attract large crowds. German films have been
"North Star’ Draws $500,000 Ad Budget
Samuel Goldwyn has appropriated $500,000 for a national advertising campaign for his forthcoming production, “The North Star,” it has just been announced by RKO Radio Pictures, Inc., who will distribute the picture.
Announcement of the approval of this huge budget followed the arrival in Hollywood last week of S. Barret McCormick, RKO Radio’s director of advertising and publicity, and William A. Schneider, vice-president of Donahue & Co., New York advertising agency, which has handled Goldwyn’s account: for several years. Presentation of the advertising campaign, one of the most inclusive ever created for the pre-selling of a motion picture, was made to Goldwyn and his director of advertising and publicity, William Hebert, at the Goldwyn studios in Hollywood. °
Canadian FILM WEEKLY
Miovies Make
Happy
completely eliminated from the market in Iran since the AngloSoviet occupation in August, 1941. French films are also gradually disappearing.
But getting back to Canada where the war has boosted movies higher than ever in the million dollar bracketed industries. Although centres of war activity recorded the most marked increases in ticket sales over earlier years, advances were shared by all provinces. Ontario, Quebec and British Columbia and the Yukon boasted the three largest audiences. Halifax movie goers increased in number to an outstanding degree, accounting for the gain in the province of Nova Scotia considerably in excess of those recorded for other provinces.
Calgary Houses Host CWAC's on Anniver'y
Last week the management of the Strand, Grand, Capitol and Palace, all Calgary houses, played host to girls in the service in connection with the CWAC Anniversary Week.
The girls were guests at theatre parties, along with their friends.
September 15, 1948
Technicolor at Peak Production
(Continued from Page 1) Restrictions on manufacture have frozen the number of cameras available and this bottleneck has caused studios to make arrangements that apply to the season after the present one.
MGM, 20th Century-Fox and Paramount will exceed all others in the use of Technicolor this season, each planning ten tinted features. Universal has six on its schedule and all of Goldwyn’s productions will be in color, among them “Up in Arms” and Bob Hope’s ‘Treasure Chest.” Republic is entering the Technicolor field for the first time this year. In some instances features will contain one or two color sequences.
The pressure on ‘Technicolor facilities has been increased by the policy of coloring old and new shorts series. Fox will give hue to all Terry Toons and Paramount will color Popeye, as well as its three new series of short subjects.
Starting with a production of 5,526,128 feet in 1932, Technicolor reached 97,014,757 in 1941 and has been going up ever since.
New Beaded Screen Strand, Dryden, Ontario, had a
new beaded screen installed and
patrons find things more pleasing.
but
for the duration. regular service!”
your present sound equipment must last
ST
FORESEE §surprising developments for the post-war theatre...
Conserve it with
DOMINION SOUND
EQUIPMENTS LIMITED
Head Office:
~owreer MALIFAX
1620 Notre TORONTO
WINNIPEG
Dame Street West, Montreal
CALGARY VANCOUVER
REGINA