Canadian Film Weekly (Oct 6, 1943)

Page 4 Canadian FILM WEEKLY A Or 14 SQUARE Posthumorous Note : Mannie Swadron, who manages the Tivoli, Kingston, is a 277 Victoria St. good friend of an undertaker whose establishment is nearby. Hach Toronto is always playing jokes on the other. One day recently Mannie got a telegram from Vitagraph about “George Washington Slept Here,” due for unreeling in his house. The wire read: “George Washington Shipped This Afternoon.” A train from Toronto was due about 11 p.m. Mannie folded the wire so that only the text could be read and showed it to the undertaker’s assistant, informing him that his boss wished him to pick up the remains. A thorough search OF CANADA LTD. Current Releases of the baggage cars failed to reveal any corpse with that name. The assistant finally reached the man in charge with his problem. The latter read the telegram. ° “You can go home,” he told the assistant with a twinkle in A Comedy with his eye. “Mr. Washington was buried a long time ago.” Music ° * starring Sprigs Joe Paul hereby complains at the booking of unusual enter Frank Fay tainment by Impressario Curly Posen for the 20th Century Theatres’ party. Suggests that they ought to put Curly back in and the pit... . The new era is here. Paramount’s “So Proudly We z i Hail” got a plug on the front page of Warners’ studio publication. Bill Gilbert -.. Sam Glazer of Columbia has been ill for some time... . Doug y _ Evans, formerly of Emp-U and now of the RCAF, just got a commission. . . . Sayeth blackfaced preacher Jimmy Goode: “Never leave undone all day what should be buttoned in the morning” ... What was doing on the Toronto show front in 1925? Irving Fields hands me a tear sheet of April 15th of that Bonnie Baker Henry Hing and Herb Miller and their bands opening at the year, which advertises MGM’s “Greed” at Loew’s, an Erich von TIV Stroheim production, with no players being billed. At the Pantages OL! Tom Mix was appearing in “Dick Turpin.” TORONTO | : ; ‘ October 14th |Some Good Thoughts At the risk of being one of the parrots mentioned, I reprint these important words from “Advertising and Selling,’ which Melody Parade i | apply to motion picture advertisers also: | “Copy writers can’t look to the post-war world for any great | ° Musical Romance || | } changes in their method of operation. They may get new typewriters—but they’ll have to use the same old brains. And, we suspect, many of them will be using the same old phrases.” And... “A big indictment of present-day advertising is that it is just loaded down with ‘everybody’s’ phrases. It sounds like with everybody is reading everybody else’s advertising—and can’t Mary Beth Hughes ‘shake’ what he reads, and “In reviewing ‘A Dozen and One,’ by Jim Tully, a reviewer says: “The former hobo handles words like a miser fondling money, revering them in the bulk as a source of unlimited power; * | paying them out stingily for the sentences he needs to sustain | his narrative. His sentences are lean and spare, like a fighter in / good condition. His paragraphs are brief and attractive.’ “That's a good formula for advertising writers. You can be Unknown Guest plain but powerful. You can be simple yet interesting. Be yourself ' Ti Don’t be a parrot!” Eddie Quillan when you write! A series 'y ond. Double ¥ Melodrama | | 3 | Soe There’s a certain Ontario exhibitor who is known for his * ability to throw curves that cause many a strikeout at the distributors. This exhib was having a dispute with an exchange win pany about $100. He claimed he ought to pay only $50 of it. ee eee ce The exchange chief thought up a good one that got the $100. in the industry He attached a $100 COD order to a big feature due the exhib who, MONOGRAM faced with a dark house, paid it to get the film. The stunt wow much laughter around the exchanges. : PICTURES But the wily exhib, on returning the film, attac hed a $50 Toronto, Montreal, St. John COD order and the exchange chief, to have the film available for Winnipeg, Calgary, Vancouver a waiting date, had to pay it! Their differences were settled amicably after a while. the story is still popular. But October 6, 19438 [FPC Boys & Girls Kick Up Heels (Continued from Page 1) the film and business world were present. Key speaker, introduced by R. W. Bolstad, who acted as toastmaster, was William F. Rodgers, general manager of sales distribution for Metro-Goldwyn-Mayer and chairman of the War Activities Committee of the motion picture industry. Rodgers explained the workings of the War Activities Committee, stating that the industry Was organized for every conceivable kind of war effort and charity. “It’s our duty to see that every kind of message reaches the public,” he Said. He quoted Secretary of the Treasury of the USA, Henry Morgenthau, as telling members of the industry that “You belong to an industry that has contributed more than any other.” J. J. Fitzgibbons, president of the company, referring to the presence of two MGM men, took occasion to pay tribute to Henry Nathanson, chief of Regal, MGM’s Canadian outlet. He also read a | telegram of greeting from Barney Balaban, head of Paramount. Calling attention to the tre| mendous importance of the coming | Victory Loan, B. Budden of the Bank of Canada, assistant to the chairman of the War Finance | Committee, pointed out that Canada was investing five billion dollars each year in victory. © $e Rasta CONTRACT SALES OFFICE --—— PHOWE TR.I257 GT* FLOOR