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VOICE of the
CANADIAN MOTION PICTURE INDUSTRY
Vol. 8, No. 44
TORONTO, OCTOBER 27, 19438
32.00 Per Annum
Loan Campaign Into Hi
New Queue Rule In Toronto
Toronto theatres are now required to have a uniformed attendant present whenever a lineup reaches into the street. The Toronto Board of Police Commissioners has added the new regulation, Section 26-A, to By-Law No. 186, which deals with the issuance of
(Continued on Page 2)
Montreal to Hear ‘Socker Coe
As a sequel to the outstanding success of his maiden speech in Canada, delivered before the Advertising and Sales Club of Toronto a month ago, Charles Francis Coe, vice-president and general counsel of the Motion Picture Producers and Distributors of
(Continued on Page 5)
FPC Packs Xmas Box
Famous Players’ boys and girls worked late the other night and packed 270 parcels for ex-colJleagues in the services.
Motion Picture
Folk Speed Up
Bond Buy-Sell-Boost Drive
Reports reaching the offices of provincial chairmen of the Motion Picture War Services Committee, in charge of the Motion Picture Section of the National War Finance Committee, indicate that film folk have thrown themselves en
Here's a Good V-Loan Stunt
In Acton, Ontario, a guessing contest was arranged for the public. Idea was to guess the total sale of Victory Bonds on @ certain day. Prizes for the nearest guessers were donated by the local merchants.
This contest can be run by any small town theatre.
Several exhibitors have called te boost the Frank Morgan trailer being offered to theatres. The Bing Crosby one drew praise here last week and exhibs are now cheering their own preferences.
Garson in Montreal
Greer Garson was in Montreal on the 27th for the Victory Loan. She just completed “Madame Curie’ with Walter Pidgeon.
WAC Issues Report On Juve Vandalism
Increasing juvenile delinquency in the United States has
thusiastically into the Fifth Victory Loan campaign. Realizing that it won’t be as easy this time as it was last, exhibitors, managers and exchange people have increased their efforts and the results are proving worthwhile.
Based on previous experience, (Continued on Page 2)
Alhambra, St. Agathe, Quebec, to Renovate
Luke and Little, Montreal architects, are making plans for a new front, extension and the renoyation of the Alhambra Theatre, Ste. Agathe, Quebec. It’s a seven-day house seating 300. Population is 3,000.
gh Gear
Work Week Sliced At Home Offices
In anticipation of winter transportation handicaps the Toronto head offices of Canadian distribution and theatre organizations have instituted a Monday ~-toFriday (inclusive) work week. Offices will be closed for business Saturday morning, operating with
(Continued on Page 2)
T Color Diet Reel Will Be Gratis
A very interesting Technicolor two-reel subject will be offered rental-free to all theatres, one that is of special benefit to servicemen and civilians alike. The first print of it has arrived from Hollywood, where it was made at the request of Famous Players
(Continued on Page 5)
the government, welfare organizations and theatre men seriously worried and discussions are being held on the subject, with all interested groups participating. Some idea of the general concern can be gathered from the fact that
Now Prisoners of War
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the New York Times recently carried three articles about
juvenile misconduct in a single issue. the effect of the state of things on theatres.
Each article took note of
Flight Sergeant Lloyd Christmas and Flying-Officer Jack Armstrong, both previously reported missing, are prisoners of war. Both were formerly on the staff of the Capitol, Guelph, and met over
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seas when they were assigned to the same crew from different | points.
Canada suffers no less than the United States from the young and (Continued on Page 6) ©
A sketch of the new Cinema Theatre now being erected on Harvey Road, St. John’s, Newfoundland. It will cost in the vicinity of $200,000, seat 1,000 and be open in February, 1943.
_ Audiences across Canada are acclaiming "CORVETTE K-225' as one of the most
thrilling and entertaining motion pictures ever presented on Canadian screens. | ANOTHER UNIVERSAL HIT