Canadian Film Weekly (Nov 3, 1943)

Page 2 Film Biz Buys Bonds A-Plenty (Continued from Page 1) renewed energy on all fronts is necessary to put it over. In comparison to the United States, Canadian incomes don’t leave as much for the buying of bonds. Yet the government has faith that the people will continue to purchase to the utmost and boost this drive over the top. However, the majority of committees have gone over their quota and few failures are anticipated. Under provincial chairmen, the Motion Picture War Services is conducting a lively campaign in the industry. There have been fewer Sunday shows this year, leaving the managers with extra time and energy to serve local committees. Requests from theatres for suhscriptions and financial support of various kinds have been deferred to permit a, more liberal buying of bonds by exhibitors. Theatre men have pitched in a provided headquarters for various bond units in theatres, as well as boosting the Payroll Plan among employes, and providing an impetus to sales via the screen and lobby. pes below ja: = s ~ OPERATE U ee IAT SPEM IFIED } You can obtain bettor projection and greater : operating economy from your ae o. bons by maintaining arc current the — # roomate” range, The maximum allowable | i amperage is stamped on cach Victory Carbon ~ | at the left of the trade-mark. Check the e os for carbon trim and current vil Canadian FILM WEEKLY November 38, 1948 Coe Speaks Before (Playhouse, W’peg Montreal Crowd (Continued from Page 1) spoke to 485 members and guests | of the club, approximately half of whom hailed from Montreal’s Film Row. All who heard him were unanimous in declaring it the finest talk ever given in the province of Quebec upon the subject of motion pictures. For his text, Coe chose the same title that he used in Toronto, “A New World Challenges the Screen.” The context of his address, however, did not duplicate the Toronto talk. “No more patriotic, sincere and efficient effort has been contributed to the war effort and to the general welfare of the people than by the theatre men,” Coe stated. “Their fine spirit has been evidenced in innumerable important ways. They have been a great moving force both in Canada and in the United States, showing films that stimulate the Bond campaigns, through governmentsponsored pictures that document the war effort. In fact, in the States, the theatres actually participate in the bond drives. They have helped to collect scrap, and have been unfailing in their support of all wartime activities. 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LIMITED Division WINNIPEG VANCOUVER SSS times when audiences believed the pictures were bad, the theatres have had to bear up patiently under these complaints. Theatres are the Hstening posts of the nation, the eyes and ears of the world.” Coe pointed out that there are 75,000 theatres throughout the world, all of them outposts of the film industry, which will sell ideas and new ways of living to a billion people in a new world market by means of motion pictures. And for the benefit of members of the club he particularly stressed the fact that advertising must take an important place in the post-war scheme by pioneering the markets. “We of the films may be able to turn the furrow,” he said, “but you in the advertising field will have to fertilize that furrow.” The men who come home after this war, he said, will know the educational possibilities of the screen because they will remember that they were trained by motion pictures, that they learned their tasks through instructions that came to their consciousness through the eye and the ear, and they will understand fully the new value of the film as a text book. “They, more than anyone else,’ Coe stated, “will remember that the government discovered that troops could be trained for difficult and complicated tasks in half the normal time through the use of motion pictures. And they will not forget that this saved a lot of lives. They will recall also that production was speeded up immeasurably through the use of films.” He called attention to the fact that all this service was a contribution to the war effort. “A profitable contract was never negotiated between our industry and the government,” he _ asserted. “This service was always free.” Paying especial tribute to Canada for its great contribution to the motion picture industry through talent, Coe said that the roster of Dominion-born film personalities who now loom large in the screen’s hall of fame was “A Who's Who of the Industry.” as November 3, 1943 HYE BOSSIN, Managing Editor Vol. 8, No. 45 Address all communications — The Managing Editor, Canadian Film Weekly, 25 Dundas Square, Teronto 1, Canada. Published by Film Publications of Canada, Ltd., 25 Dundas Square, ‘Toronto, Ont., Canada. Phone ADelaide 4317. Price 5 cents each or $2.00 per year. Entered as Second Class Matter oS SS Oe Has New Owner (Continued from Page 1) $4,800 annually for three years, with an option to buy after that time. The city will make all structural repairs and the tenant will repair and redecorate the interior. Acceptance of the bid was held up by an appeal from Joseph and Max Freed, previous occupants, who were given time to make a counter offer. The Freeds opposed the sale on the grounds that they had main tained the premises for. three years, keeping it heated, lighted and paying a watchman. Their two-year lease began on November ist, 1939, at $400 per month. The city received a total of $2,400 in rent and after two years the Freeds were $8,400 in arrears. They continued to occupy the premises without renewal. It was the intention of the Freeds to feature movies and vaudeville in the Playhouse, they explained, but the war had interfered. They hoped to put the theatre to daily use after the war. The new purchaser will present movies and vaudeville. Gracie Fields Is 8th Army Target (Continued from Page 1) stars shared the same criticism. Miss Fields gave as her reason the refusal of an American radio sponsor to provide a month’s extension to her contract. She has Since promised to make it up to the troops. Miss Fields was singled out for attack on the ground that she had told the Highth Army it had saved England and that she would be glad to follow it wherever facilities permitted, but when the army provided “all factilities” Miss Fields left because she had commercial obligations in America, The editor said all entertainers should have been put in khaki at the start of the war and have been permitted to wear “paint and pretty clothes” only before footlights while entertaining service audiences. “There was a time, Gracie,” he concluded, “when a lot of us loved you and your profession. You were the queen of our hearts ag well as the halls. Your absence has not made our hearts grow fonder.” Miss Fields and her husband, Monty Banks, were criticized in the House of Commons on Aug. 6, 1940, for taking large amounts of money with them when they Ieft | Britain for an American tour, ‘ a