Canadian Film Weekly (Dec 15, 1943)

Page 4 OF CANADA LTD. 277 Victoria Street, Toronto. * SHH-HH:?! DON’T TELL ANYONE THAT— Women In Bondage Starring GAIL PATRICK NANCY KELLY * SHOWS THE TRUTH ABOUT— The destruction of morality and womanhocd under the Nazi New Order. Seerct Service regulations dictate to German soldiers whom to love. Nazi baptism of babies under military sword and Hitler’s Mein Kampf. German women directing British Bombers with light signals to pummel Nazi factories. Wins Critics’ Praise in Daily Variety Motion Picture Herald Showmen’s Trade Review True -- Because it is produced from Eye-Witness Accounts. * The new “big name” company in the industry. MONOGRAM PICTURES Toronto, Montreal, St. John, Winnipeg, Calgary, Vancouver. ___. Canadian FILM WEEKLY He Knew What They Wanted (?) The almost severe manpower situation in theatres has caused help hirers to forget qualifications and take what they can get when they can get it. Each theatre has a novel story or two about the help. The other day a manager noticed an usher putting his shoes on. “My feet hurt,” the usher explained, “so I took my shoes off.” He had been walking around the place in his socks all evening. But an even better story is about the de luxe house with a deaf and dumb usher. Naturally, the patrons ask him such common questions as “What time is it?” or “Where do I go to exchange these tickets for loges” and so on. The usher, in spite of his handicap, answers all questions— but in the same way. If a2 man asks a question, the usher points to the men’s room. Ladies are directed to the powder room. An irksome mystery the other night was the complaint of the soldier who said he had left a bottle of whiskey in his greatcoat, which he left in the checkroom. The whiskey, he insisted, was missing. He probably drank it before going to the theatre, the stuff having induced forgetfulness. if = u For Your Scrap Book The vague thing called showmanship takes many forms and its use does not imply a cheapening of standards. Showmanship is possible in the pulpit, too, even when dignity is the first rule. I enjoyed reading part of a sermon by Rev. George E. Trimble in Fairlawn United Church. Perhaps you would like it for your Scrap book or wallet. His text was St. Paul’s exhortation to the Corinthians that they should be “living epistles, written not with ink, but upon the tablets of the human heart, which are known and read of all men.” “Christians should be living newspapers,” he said. ‘‘Men read us like a book. They read us as they read a newspaper. (What are we headlining in our lives? Deeds of kindness, a gift to the blood bank, a cup of cold water to some underprivileged child, a hearty handclasp to a blinded veteran, good news—or a bit of scandal? Will our generosity this Christmas make necessary an ‘extra’? “Each of us is an editor. The editorial columns of a daily reveal the editor —whether he is broad, tolerant, global-minded, or narrow, bigoted and selfish. Now and again we meet an editor suffering from astigmatism—a blind spot. There is a blur in his thinking which he may even mistake for wisdem. In the great questions of the day—war, peace, politics, education, socialism, capitalism —can you see clearly, think clearly? For as a man thinketh, so is he. We need have no fear if this mind be in us which was in Christ Jesus. “In the sport section of your life have you learned to play? It isn’t time or wasted money. Get in the game. In these days of tension we need recreation. The body is the temple of the Holy Spirit. Make it strong and beautiful. “Turn to the business section of your life. No longer is it ‘business is business’ or ‘the public be damned.’ There is a new philosophy—‘the public be served.” To use men to make money, instead of using money to make men, is not business. It is brutality. “Have you left out the comic strip from your life? Can you laugh at the antics of Napoleon, the Bumsteads, Jiggs and Orphan Annie? When the tensions of life are taut and we are tied up In knots, a rich, ringing laugh lightens the strain, lifts the Joad and sweetens the air. Perhaps your greatest need is to laugh at yourself. “The last page of the paper is usually advertising. We have learned that it pays to advertise. Business believes in slogans. St. Paul believed in slogans— °‘To live is Christ, to die is gain.’ Wesley had a slogan—The world Is my parish.’ What is yours? What are you advertising?” & o as Life On the Road A man must make sacrifices for his art—or his Artists, providing they are United. A UA checker found that out the other day. Said checker checked into the Queen’s Theatre, Hespeler, Ontario, to click off the customers to “Stage Door Canteen.” But he had no place to sleep. Exhibitor Jack Melzer tried here for him, there for him but without avail. Until he got a bright idea and solved the problem. He phoned the Chief of Police who allowed the checker to break into jail and stay overnight! December 15, 19438 Heralds, Etc., Out Under Order 332 (Continued from Page 1) with a view to determining what leeway there was under the order. Nothing can be created for use beyond the theatre premises which might be displayed anywhere but on a travelling conveyance or as a 24-sheet. They were told that in areas where there is no newspaper or where insufficient means of public communication exist, an exhibitor could state his difficulties and apply for a permit to continue in some measure his accustomed advertising practices. Though there is no restriction on importing material, distribution is restricted under the order, Poster departments of exchanges have considerable stock on hand and it is expected that allowances will be worked out for distribution of such material. Those seeking per mits must provide data of supplies on hand and orders filed. Press books are regarded as catalogues and thus remain unaffected. The exhibitor’s channels of advertising are now his premises, newspapers, radio, 24-sheets and public conveyances. An equivalent order will be issued in the USA shortly and it is expected to be more severe than the Canadian one. The regulations go into effect on December 3Sist. CONTRACT SALES ~ OFFICE PHOWE TR.I257 G™* FLOOR “2 EATOp 4. < oan = a 7 c= TS. ‘ x