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IN THREE YEARS PRODUCERS RELEASING CORP. HAS MADE MORE PROGRESS THAN ANY COMPANY IN THE INDUSTRY AND KEEPS MOVING FORWARD STEADILY
: A\n Up-and-Coming Company
DEAL to produce seven Westerns and eight films on a modest budget made by a handful of fil changes banded together as a releasing corporation has blossomed out into one of the finest independent companies in Hollywood.
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Back in March, 1940, a scant : three years ago, Producers Releasing Corporation was founded on such ‘a -deal with BI Neufeld, now a member of PRC's production directorate. ; This year, PRC, in an historic step indicative of its growing stature in the industry, purchased ' the former Fine Arts Studios on . the West Coast as the company’s aoe rad yroduction centre. ENRY , ; LEON FROMKESS PI tre ge COU ES O. HENRY BRIGGS : = : i e coming year this com: Vice-president : “Re Fr ed 7 fcao a President of any, which starte 1940 wi pet in charge of production ge ON aap aba hconde ta PA pol Producers Releasing Corp 15 pictures, will release 40 picat sats = : ; as] ~ ~5y,. ' tures, 24 features and 16 West| erns, on a budget twice as large as that used last year and three outri an, exchang -Z se ora: . ' a . ta@et for Cc Y <3 th 2 MEME R CEN NE NE EE MEME LMM ENE NEIG times ra ater Pat the budget Lor e wy its first year of production. ay butlior @ ¥ XN After president O. Henry 1942, layout. ; * a 2+ ees ‘aw $ a6 1 -1y forw “cj " ~ WD : wf srigegs took over in January, forward With O. Henry Briews at th | Mm : v2 eer ; : z ¥ & 1941, there was no doubt as to At this helm and Le Re a of a * . +} Bos ~ +f ‘ ™ > 7 + my ~ ¥ r the future of PRC. It was no the fact that PRC was geared t ging the production end of things ) | longer a little company. Produc¢xpani many people won't } irpri ¥ m& tion budgets were increased every pace lr if this new corporation emerges wv r| three months and the company te ‘Prosoon as a major company p 4 A began making a bid for “A” gB > company. He pointed ion. That’s Brigg : b r| playing time in American and out that the advantag £ the for PRC and he and hi 4 x Canadian houses. have a agnifi | y r One month after Briggs came cent jol f putting new bloc 4 A& to the PRC presidency he annto 4 voung p-and-coming ' of | nounced the appointment of ArO 4 A thur Greenblatt, later vice-presi; eteran Ca ¥ | dent in charge of sales, as general n who know a 4 | sales manager. That year, the company’s ability to meet that , } ees it 4 m second of its operation, PRC demand, Briggs stated. helpi = 7 r planned 24 features and 18 Westr Dominio: y & erns. It delivered the whole 42 leveloped in many hief and never miss 1 chaz | ¥ * S with promised promotional cam5s. Besides its stan io fecal | 4 & paigns. Greenblatt has just reard 35 mm. production, this fall . w A signed, being replaced by Leo J. r 4 | McCarthy. } : y a In March, 1943, Briggs decided 4] p RRR eee Ceanaes | 4 a that the company was getting , e A y . | strong enough to need a sharply : #tlerrp x 4 ana ian & stepped-up production plan. He theatrical, educational and enter-4 & ‘ ¥ r| sent Wall Street man Leon From-~ tainment films. ¥ Christ mas A y e a kess to the West Coast as viceProducers Releasing Corpora4 x y a side in charge of production. tion has bee onspicuous! zuc~ } ; } ¥ u oma Ic a pre sident in charge « f prod tion ha een conspicuously ic ¥ and a A ¥ | Fromkess outlined cessful in Latin-American houses & x Me sho' , \ Vika Y\ ry 7 Sa Y 7 ry ; + showman-like producto: ind ft year expanded toward # ); ’ 4 J S A 7 % 42 . i } : +) : . + 2 ¥ « Japp} = € y | for 1942-43 including the Europe th the appointment of ¥ ‘ » Confections oocytes rope ail tie appetat td ¥ x budget film Ce sairepirt ry : Will im G u, rmer t’athe ma 4 New Dear a s the more important circuits smapaging director in Londor a «CS r 2 ed up. This encouraged PRC t PRC’s European representative ¥ “ y ~ pea up. . : : ] re} ative, w 4 . e spend more on future films. On the North American continent ’ PICTORIAL r Gg 4 « the company has a strong setu ¥ 2 4 nm pre is composed of a number with ext hanges in 30 American ¥ DISPLAY A wv * of producing units which key cities operated by franchise 4 ; S < spe ver a million dollars on holders and six in Canada. The ¥& RARRARMAAAP RAMA = SPENE © a Ce De De BeBe De De De Be BeBe Be ee Be Be Be Pe BeBe Be ;