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T'S ALWAYS FAIR WEATHER WHEN GOOD SHOWMEN AND GOOD SHOWS GET TOGETHER!
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PLAYING TIME IS
THE ORDER OF THE DAY WITH PARAMOUNT PRODUCT!
VOL. 3
{(ADVT }
The Lowdown on the Production and Distribution of the Best Shows in Town!
NO. 3
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Ginger Rogers brings to the screen a dazzling array of women’s costumes in Paramount’s filmization of “Lady in the Dark,” former Broadway hit, brought to the screen in beautiful Technicolor.
Industry Can Be Proud of Company’s Four Aces
“Never before in the history of the industry have there been four pictures ready for release in the period of a year with the world-wide box office potentialities of ‘Lady in the Dark,’ ‘The Story of Dr. Wassell,’ ‘French
man’s Creek’ and ‘For Whom the Bell Tolls’—and all four are Paramount’s!” Y. Frank Freeman, Paramount vicepresident in charge of studio operations, declared in MHollywood on his recent return from New York.
“Had any company had any of these pictures in any single year it would be a banner year for the industry, and with four productions which are unparalleled in magnitude for scope of production, entertainment qualities, magnificent Technicolor, star values-and all-round box office appeal, this year will go down in history,” said Freeman.
He described ‘“Frenchman’s Creek” as one of the finest Technicolor pictures ever made. Joan Fontaine is great and Arturo dz Cordova. will ba in the topmost rank of screen personalities as the result of his role, Freeman stated. “Dr. Wassell” is brought to the screen with all the expertness identified with a C. B. De Mille production.
Referring te other productions soon to be released, Freeman said, ‘“‘‘The Hitler Gang’ will stand for ages as the most sensational account of the rise of Nazi leaders.”
‘Going My Way’ Great Entertainment
When Frank Freeman, speaking at the recent Paramount meeting in New York, characterized GOING MY WAY as “one of the truly fine pictures of the year,” he was guilty of understatement. After seeing it with a capacity audience at a New York Paramount sneak preview, everyone was unanimous in the opinion that no picture in the entire history of the industry has more richly deserved to be called both truly fine and truly entertaining. Leo McCarey has written and directed a story that touches not only the heart but the soul as well. Bing Crosby proves superb in a role which obviously he loved, while Barry Fitzgerald as an aged parish priest gives a memorable character performance, ranking with the best of all time. The glorious volce of Rise Stevens, the ensemble work of the St. Brendan’s Boy Choir, the Crosby musical numbers, the individual performances of Jean Heather, newcomer; James Brown, Frank McHugh, Gene Lockhart and Stanley Clements, one of the original Dead End Kids; the equal abundance of comedy and heart interest—these
are all major assets,
‘Lady’ Smashes Records
Holtiywood.—All opening day records for both the Hollywood and Los Angeles Paramount theatres were smashed by Paramount’s ravishing Technicolored production “Lady in the Dark,’ following a _ brilliant premiere at the Hollywood Paramount.
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Paramount Product Plenty Peppy
Rush "Dr. Wassell’
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For Great Britain
Cc. B. De Mille’s “The Story of r. Wassell” will be rushed into ease in Great Britain, and will playing in England, Scotland, reland and Wales before it has reached many of the key spots in the Dominion, under an arrangement made by David Rose prior to his recent departure
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from Hollywood for London.
“T expect ‘Dr. Wassell’ to be the top grosser of all your films so far shown in the British Isles,”’ Rose told De Mille before leaving, “for first of all, Commander Wassell is an international hero.”
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