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March 8, 1944
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There were 31 new motion picture theatres opened in Canada during 1942, according to the report of the Dominion Bureau of Statistics, Ottawa,—a drop of 22. from the number opened in 1941. These figures include community halls in the Prairie provinces in which permanent projection equipment had been installed. Theatres remodelled and reopened were 13 as compared with 18 in 1941. The number of theatres closed during 1942 was 37, Which is 32 less than the figure of the previous year.
Quebec, with 11 new places where commercial showings took place, led the provinces. Saskatchewan came next with seven, followed by British Columbia with four and Manitoba with three. Prince Edward Island was the only province without a new situation. In 1941 Ontario led the rest with 21 new situations, Quebec having been second with 14.
There were 1,251 motion picture theatres in operation during 1942. Employed in them during the year were 5,698 males and 3,008 females. Male employment was 523 less and female employment was 513 more than in the previous year, a reflection of the manpower situation. Though there were only seven more employees in 1942 than in 1941, the total payroll of $8,265,901 showed an increase of $1,034,276. These
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277 Victoria St., Toronto, Ont.
Canadian FILM WEEKLY
Page 11
Big Wilm Year in Canada
Dominion Bureau of Statistics Presents Annual Survey of Film and Theatre Field
employment figures do not include proprietors or firm members. Itinerants’ Big Year
itinerant operators numbered 96 in 1942. Twelve of these, using 35 mm. equipment, played to 205,360 admissions in 1,444 days and grossed $55,050. The remaining 84, using 16 mm. equipment, operated 7,481 days and had 617,027 admissions and $164,109 in receipts. In some provinces figures were withheld to avoid disclosing individual operations but all receipts were included in the total of each division. :
A. comparison with the figures of the previous year shows 2 considerable gain for the Itinerants in 1942—$27,936 for 35 mm. and $22,842 for 16 mm. operators.
Admissions, Grosses Up
Admissions to motion picture theatres in Canada exceeded one hundred and eighty-three and one-half millions in 1942 while box office receipts, exclusive of amusement taxes, reached a total of $46,461,097 according to the annual survey. Federal and Provincial amusement taxes collected on admissions amounted to $11,713,165. Per capita expenditure, including amusement taxes at motion picture houses, stood at $5.01 for 1942. British Columbia came first with $7.52 per person spent in this entertainment field, followed by Ontario with $6.53, Nova Scotia $5.89, Manitoba $4.39, Alberta $4.22, Quebec $3.81, New Brunswick $3.75, Saskatchewan $2.56 and Prince Edward Island $2.52. There were altogether 1,251 motion picture theatres in Canada in 1942. Admissions increased 13.0 per cent and receipts 12.3 per cent in 1942 over the preceding year.
All provinces reported gains in admissions and receipts over 1941, motable increases being recorded in the cities of Halifax, Edmonton, Calgary and Vancouver. Percentage increases in box office receipts over 1941 for the various provinces are as follows: Prince Edward Island, 26 per cent; British Columbia, 22 per cent; New Brunswick, 21 per cent; Nova Scotia, 20 per cent; Alberta, 18 per cent; Quebec, 13 per cent; Saskatchewan, 9 per cent; Ontario, 8 per cent and Manitoba, 6 per cent.
Cities with increases in receipts amounting to 10 per cent or over, together with the percentage increases over 1941 are as follows: Vancouver, 25 per cent; Edmonton, 23 per cent; Calgary, 21 per cent; Halifax, 20
per cent; Hamilton, 19 per cent; New Westminster, 19 per cent; Windsor, 17 per cent; St. John, 16 per cent; Sydney, 16 per cent; Ottawa, 15 per cent; Montreal, 13 per cent; Regina, 10 per cent.
32% of Capacity
Potential admissions to motion picture theatres in 1942 totalled 566,637,994. This figure represents the number of admissions possible with a full house in every theatre at every performance. Comparison with the actual number of admissions or 183,735,258 indicates that 32 per cent of the seating capacity was utilized on the average at each performance, an increase of 1 point over the corresponding ratio for 1941. The ratio for 1942 varied considerably for different provinces, ranging from 36 per cent in Nova Scotia down to 26 per cent in Saskatchewan. Ratios computed for some of the larger cities show 44 per cent for Halifax, 39 per cent for Toronto, 36 per cent for Windsor, 35 per cent for Edmonton, 35 per cent for Hamilton, 35 per cent for Quebec, 34 per cent for Calgary, 34 per cent for Vancouver, 33 per cent for Ottawa, 30 per cent for London, 30 per cent for Winnipeg and 29 per cent for Montreal.
Theatres classified according to ownership show 503 moving picture houses operated by firms ewning 4 or more units, the “chain” group. Chain theatres had 70.3 per cent of the total receipts in 1942 and 66.8 per cent of the total admissions. Proprietors with only one unit operated 549 or slightly more than one-half the total number of theatres, accounting for 22 per cent of the total receipts and 24 per cent of the admissions.
Singles and Duals
The proportion of single feature programs shown in 1942 compared with 1941 remained unchanged. Such performances formed 38.5 per cent of the total number while double feature programs made up the remaining 61.5 per cent. The proportion of double feature programs to the total was lowest in Prince Edward Island at 1.3 per cent and highest in Quebec province at 78 per cent. Double feature programs formed 66 per cent of the total number shown in Ontario, 63 per cent in British Columbia, 61 per cent in Manitoba, 42 per vent in Alberta, 39 per cent in Nova Scotia, 37 per cent in New Brunswick and 31 per cent in Saskatchewan.
Exactly one-third of the total number of theatres in Canada used double feature programs exclusively throughout the year. These theatres accounted for 49 per cent of the total admissions and the box office receipts amounted to 43 per cent of the total for 1942. In Quebec double feature programs accounted for 76 per cent of the theatre admissions and their receipts amounted to 68.5 per cent of the total for the province.
Though the percentages of single and double features were the same in 1942 as in i941, there were 47,319 more performances during the latter year, which brought the total to 760,115.
Exchange Figures
Reports secured from 78 film exchanges engaged in supplying films to the theatres show total receipts for 1942 of $14,313,904, of which $13,892,093 represents the rental of films, $370,740 represents revenue from advertising and $51,071 receipts from other sources. Salaries and wages paid to 795 employees amounted to $1,473,943. Film releases were reported by the exchanges for the first time In the 1942 survey. These releases totalled 2,358 films of which 795 were features, 464 cartoons, 461 news reels and all cther films 638. On breaking down the number of feature films by country of origin, the reports show that 734 were produced in the USA, 42 in Great Britain and 19 in other countries.