Canadian Film Weekly (Mar 22, 1944)

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ave March 22, 1944 For Show Shops Prefabrication {Continued from Page 1) endeavor to beat Hollywood to film-hungry areas, The readyfor-use showplaces will substitute for those in urban centres destroyed by the war and serve in bringing movies to where they have never been seen. There are many hamlets in the rural parts of Canada and the United States which do not justify the erection of the usual types of theatres. In Canada the National Film Board and Itinerant exhibitors have developed a taste in these places for motion pictures. Prefabricated theatres will mean much to them. The Chinese and other ambassadors refused to comment on the London story. It is thought that Rank, who controls British production and is the dominant figure in distribution and exhibition, will try to establish Old Country stars in reconquered countries before Hollywood can reach those peoples. In Europe, as on this continent, the prefabricated theatres will probably act as claim-stakers in new fields. It is known that American manufacturers have interested themselves in the possibility of manufacturing prefabricated fireproof theatres along the lines of the mobile ones used by the army. Many types of fireproof fabrics have been developed for military use and it is expected that their manufacture will continue after the war for theatre use. It is claimed that they will not shrink, are not subject to atmospheric changes, are mildew proof, shed dust easily, are not affected by moths and other fibre-eating insects, and will not support combustion at any time. Myrna Loy Back Myrna Loy, who hasn’t be on the screen for some t back at the MGM stud sume her picture caree Hoffman, Producer Is Dead at 63 M. H. Hoffman, 63, who became general manager of Universal in 1912 and who in 1917 organized his own independent distributing company under the name of Four Square, died in Hollywood Jast week of a heart attack. Hoffman operated Pioneer for ios to re Yr. perated Several years and in 1921 for Tiffany to star Mae Murray eries of pictures for ce @ wt o 9 =) Ss places aR , v os pene poriren wees Canadian FILM WEEKLY Bieewecn Prarecse a{icture i*toticers Phatachram Archivec nolo FTOM sireiives ol Peete oath LS CEA (fy! pea RAED OD 5h peaeees pe ee Maurice Mentel, Sam Lester and Harry Alexander [Or — and above — that pre-cinema cathedral ~ marquee is a human interest story of three motion picture pioneers who were drawn to shadows as a moth to a flame. The picture was taken only thirteen years after Edison started peep showings with his Kinetoscope and eleven years after screen projection was developed. The modest elegance of the People’s Theatre front, brightening up the neighborhood, was a harbinger or great days to come. It was the father of de luxe operation and plush auditoriums. It sold the people the curiosity on which one of the greatest educational and entertainment mediums in history was to thrive. Mentel saw a little ad in the paper about a theatre for sale. He enlisted the interest of the boys and the three acquired the People’s Theatre from one Mr. Summerfield. Knowing nothing of theatre business, they builf a house while living in it. And the living didn’t come easy. At a nickel per fifteen-minute show nobody was getting rich. Though the theatre had taken all their savings and the money coming back couldn’t keep up with the grocer, the boys liked the business and decid around—which they have for 33 years. It wasn’t easy at first and it was accomplished by opening a room above the theatre as a three-man factory. Lester was a tailor, Mentel a cutter and Alexander a machine operator and they garbed many a patron. And all the time worried about filling the 100 kitchen clamped to the ground in the theatre below. ded to stick chairs Sam Lester manages the Doric, Toronto, Maurice Mentel has retired temporarily, and Harry Alexander can be found at the Lansdowne, Toronto, Between those times and these, three personal histories have evolved, movies became a great industry and store shows became cathedrals of the drama, But those are other stories, ae PAL Page 13 NSS Checkup On Male Help a Sita} iV ¥ a aes rtp 1eans al person working SLeatts, 42410C1S Gil VOL OUIL WULALITE ? & Mono Story Bu Mann ; + 2 L¥2, Penased B.C. Revision Court Denies Theatre Plea na mo to afte? = a Ane Ura OOK ia VOUMm bia, co f ras uphe 3% ~~ 1 its el { OL : ist ¥ s antrarel t e 4 wiley? 4 AN Ve \ i ie MAb ureac =o > = : t e vm > © > . m act +} ‘ © . . i ca t i Wh esr ° > + ; + . \ = Aula Cr 3) : > 25 ~ C sessmM it " 1caving { u ~} casi VASeR shee C .