Canadian Film Weekly (Apr 19, 1944)

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Page 6 OF CANADA LTD. 27% Victoria Street, Toronto. WE ARE PROUD To Play Our Part in the BIGGEST ALL STAR PRODUCTION WITH MORE AND MORE WAR BONDS MONOGRAM PICTURES Toronto, Montreal, St. John, Winnipeg, Calgary, Vancouver, Canadian FILM WEEKLY /0nThe$ quaye with Ave Bo vq It's Time Again Once many years ago I was suddenly exposed to magic words that led to.a magic world—a world that is a sort of stepbrother to the one movie showmen live in. Though, as a journeyman printer and a sometime scribbler, I was wise to the use of words, the simple power of but two words uttered in the right way bowled me over. Ali Baba’s “Open Sesame” was meaningless babble compared with them. His words could open only a single place. I learned those words and how to say them from a new friend then, Joe Starkman, now a corporal with a couple of years’ service in your behalf, and before that assistant manager of the Beverley Theatre, Toronto. It was about twenty years ago when I first met Joe. I had joined the Leonard Athletic Club, named after the then boxing champion, Benny Leonard, its honorary president. They heard about my itch for scribbling and made me editor of their printed monthly magazine. Many 2 local lad was wandering around the continent in those days and Joe, one of them, started corresponding with me when the magazine started catching up with him. He came around and introduced himself after he returned home. A sporty wisenheimer was my new pal, a wheeze guy and a wise gee who knew all the answers. You see, he was a carnival man who knew the ways of that queer world. Joe and I went to the Canadian National Exhibition together and those magic words took us through every show on the Midway without a cent. With me behind him Joe walked past the doorman, whispering out of the side of his mouth, “With it.” He had the sharp look that went with the words. “Okay,” the doorman answered unsmilingly. I learned the manner and the words too and they worked just as well for me. Examine Your Attitude Those two words constituted a phrase that established a kinship between persons in a private world that lived off and on the paying patron. Men who peddle a period of glamor and excitement thousands of times to millions of people are apt to develop an unhealthy attitude towards those who buy it. They regard them as commonplace because they accept as extraordinary that which the peddler considers ordinary. The show isn’t for the peddler but nonsense for the public. How about you? Al this noise about sacrifice and puiting victory first that goes with your part in the campaign—are you accepting it thoughtlessly as being for them and not you? Surely not. So much depends upon your buying bonds and using the facilities at your command to influence others to buy them. Are you “with it” in the way carnival folk were in times of peace or are you “with it” the way the boys are who are battling it out over there for you? Theirs is the greatest show in history and you are one of its barkers—or should be. You and they are part of the same show. Are you “with it” or “with them”? They, your country and your craft are asking you to prove which of those phrases describes your attitude. Personally, we’re betting that you’re on the square in the best way you know how. Many a manager has slowly fallen asleep on the job just because his kind of theatre makes it impossible to go backstage and shake hands with the actors. If you're that kind of a fellow, now is the time to wake up. For whether or not you realize it, you're an important worker on a vitally important job—the Victory Loan. So go to work. Or are you just another small-timer in your heart? x MWhzelily Address all communications—The Managing Editor, Canadian Film Weekly, 25 Dundas Square, Toronto, Canada, Vol. 9, No. 16 YE BOSSIN, Managing Editor Published by Film Publications of Canada, Ltd. 25 Dundas Square, Toronto, Ont., Canada . Phone ADelalde 4317. Price 5 cents each or $2.00 per year. Entered as Second Class Matter Printed by Eveready Printers Limlted, 78 ‘Wellington Street West, Toronto, Ontario aa April 19, 1944 April 19, 194 Here Is Our Pix : War Committee R You may be interested in { fast checkup of the executive ¢ the Canadian Motion Picture War Services Committee. J. J. Fitzgibbons, chai Ray Lewis, secretary; R. W. Be stad, treasurer. . Other members of the execu tive are Herb Allen, Harry ander, Eugene Beaulac, T. Bragg, Wolfe Cohen, Col, J. Cooper, L. M. Devaney, Freedman, Clare Hague, Hanson, H. L. Nathanson, A. Ww. Perry, L. Rosenfeld, Morris Stein — and N. A. Taylor. The Public Relations Comsat tee, of which J. J. Fitzgibbons is — chairman, comprises C. J. Appel, — Hye Bossin, Ben Geldsaler, Ray Lewis, James R. Nairn, Morris — Stein, N. A. Taylor, Glen Ireton, — Dewey, Bloom, George Degnon, | Ry Win Barron and Ben Cronk. om The War Service Committee functions all the year-round, its — members taking over administra= — tive duties in each new cause. The problems which arise when — Red Cross, scrap drives, Greek War Relief and so on are due to be placed before movie audiences — are settled by them, Thief Caught in Alhambra, Toronto Police last week found Joseph Cooper, Niagara Falls youth, in © the gallery of the Alhambra Theatre, Toronto, with a hacksaw and cold chisel in his pocket. He was booked on a charge of breaking into the theatre and having burglar’s tools in his possession. — The Alhambra is a popular target, another thief having been ~ sentenced last week for breaking in, s Fringe a ’ ‘5. Joe Polakoff, RCN, former Columbia booker, is hiding behind those bushes.